Tag: US

TikTok (US Version) Could Save Marketing Access to Gen Z
TikTok has been the golden child of social media for the last couple of years, doubling from around 750 million users in 2022 to 1.5 billion in 2024. As a marketer’s dream, especially with the decline of Twitter/X, everything seemed...

Strict Returns Policies Risk Driving Away Shoppers, Survey Finds
A new 2025 Global Consumer Retail Returns Survey from Blue Yonder reveals that tightening retail return policies could cost retailers their most loyal customers. The study, which this year expanded beyond the U.S. to include consumers in Australia and New...

Americans Hunt Deals, Cut Back, and Switch Brands to Combat Tariffs Effect
August 2025 sees U.S. consumers navigating a retail environment increasingly defined by tariffs, inflation, and heightened price sensitivity. A recent survey by Wunderkind reveals how these economic pressures are changing shopping habits, brand loyalty, and online behaviours across demographics. Over half...

U.S. Customer Satisfaction at 12-Year Low, New Report Finds
American customers are less satisfied than they’ve been in over a decade, according to the latest American Customer Satisfaction Index (ACSI) data. The national score slipped 0.1% in Q2 2025 to 76.9 out of 100 — the same level seen...

84% of Consumers Would Leave Banks Connected to Financial Crime
Most U.S. banking customers won’t give second chances to institutions linked with illicit activity. The 2025 U.S. Banking & Fintech Trust Report from ThetaRay reveals that 84% would switch providers if their bank were tied to financial crime, and 87%...

Digital Grocery Loyalty Isn’t Keeping Up with Its 71% Adoption Rate
Online grocery shopping is now firmly part of American consumer behaviour: 71% of shoppers have done it, and half do it at least once a month. But a new survey from composable commerce provider VTEX shows that loyalty hasn’t caught...

PCI Pal Brings AI Fraud Detection to the Voice Channel
PCI Pal has launched a new Fraud Management Suite aimed at tackling card-not-present (CNP) fraud in contact centres, a growing problem as voice payments remain vulnerable compared to e-commerce. The first feature in the suite is real-time AI risk scoring for...

Travelers Turn to EVs and Digital Payments to Save Money
New data from CarTrawler shows that summer travellers are increasingly renting electric vehicles and using digital payment methods in a bid to reduce costs and gain more flexibility. According to the Q2 2025 Car Rental Market Monitor, rental demand in the...

Wyndham Partners with Grubhub to Bring On-Demand Delivery to 6,000 Hotels
Wyndham Hotels & Resorts has announced a nationwide partnership with Grubhub, giving guests and hotel employees access to on-demand delivery of local food and everyday essentials at nearly 6,000 properties across the U.S. The rollout includes a complimentary six-month subscription to...

AI Agents Are Winning Hearts, and Here’s the Proof
Over half of users (63%) now believe AI agents can resolve their issues accurately, which is a dramatic increase from just 36% before seeing one in action. A new study from Intercom reveals how consumer attitudes toward AI-powered customer service...