Tag: US

TELUS Digital acquires Salesforce consultancy Gerent

TELUS Digital Experience (TELUS Digital) has announced its acquisition of Gerent, a U.S.-based Salesforce consultancy. Gerent, a Salesforce Summit Partner, brings with it deep industry expertise and a proven track record of delivering enterprise-scale implementations, integrations, and agentic AI solutions....

The influencer economy is running out of trust

Influencer marketing has become one of the most powerful tools in the brand playbook, reshaping everything from product launches to customer loyalty. While the content keeps flowing, a new report suggests something more critical is drying up: trust. A new study...

85% of go-to-market teams say they’re aligned while silently pulling in opposite directions

New survey data from Mural reveals a troubling truth: Go-to-market (GTM) teams are confident in their collaboration, but that confidence may be dangerously misplaced. According to Mural’s 2025 Global Go-to-Market Alignment Gap Index, 85% of sales, marketing, and R&D professionals say...

68% of customer support could be AI-driven by 2028, says Cisco

Shorter hold times and far fewer humans might be the new normal in the contact centres of the future, reveals a new global study from Cisco. By 2028, 68% of interactions between businesses and their technology vendors will be handled...

Oracle, Cleveland Clinic, and G42 join forces to build global AI health empire

Oracle, Cleveland Clinic, and UAE-based AI firm G42 have announced a partnership to build a global, AI-powered healthcare delivery platform—one designed to make advanced, personalised care both scalable and cost-efficient. It’s a rare alignment of tech muscle, clinical authority, and geopolitical...

U.S. consumers slash spending but still say yes to summer

Summer isn’t cancelled, but it’s definitely been downsized. According to Trustpilot’s 2025 Summer Spending Survey, Americans are determined to enjoy the season, even if it means spending less, staying closer to home, and making tough tradeoffs to avoid blowing their...

Economic uncertainty is reshaping healthcare and spending across U.S. generations

As economic pressures intensify in 2025, Americans across generations are thinking about how they spend, save, and plan for the future. From rising tariffs to surging living costs, the landscape is forcing hard choices, many of which have unexpected ripple...

Your next coworker might be an AI avatar

A new report from Colossyan is painting a vivid picture of the future workplace—and it includes AI avatars in the starring role. According to the State of AI Avatars Report, 91% of U.S. workers believe AI avatars can help boost...

Persado’s compliance AI tackles financial marketing’s biggest bottleneck

Content generation solutions vendor Persado has launched an agentic AI platform that promises to eliminate the long, painful back-and-forth between marketing and legal teams and do it without sacrificing brand voice or performance. Dubbed Persado Marketing Compliance AI, the platform is...

72% of customers are happy to pay more if brands make it worth their while

A new study from Qualtrics XM Institute suggests businesses may be leaving money on the table simply by delivering a subpar experience. According to the data, 72% of U.S. consumers say they’re willing to pay more for a premium experience....