Tag: US

Your next coworker might be an AI avatar

A new report from Colossyan is painting a vivid picture of the future workplace—and it includes AI avatars in the starring role. According to the State of AI Avatars Report, 91% of U.S. workers believe AI avatars can help boost...

Persado’s compliance AI tackles financial marketing’s biggest bottleneck

Content generation solutions vendor Persado has launched an agentic AI platform that promises to eliminate the long, painful back-and-forth between marketing and legal teams and do it without sacrificing brand voice or performance.Dubbed Persado Marketing Compliance AI, the platform is...

72% of customers are happy to pay more if brands make it worth their while

A new study from Qualtrics XM Institute suggests businesses may be leaving money on the table simply by delivering a subpar experience. According to the data, 72% of U.S. consumers say they’re willing to pay more for a premium experience....

AI, reviews and accuracy: what today’s local consumers really want

Local search is no longer a casual habit—it’s a constant in the daily routines of U.S. consumers. According to Rio SEO’s latest study, 84% of Americans now search online for local businesses every day. The report shows a sharp evolution...

Marketers are losing their Google Ads signals. Invoca found a way to get them back

Marketers are under pressure to prove what’s working, and Google Ads campaigns aren’t helping. With privacy-first browsing and the slow death of third-party cookies, crucial tracking signals are vanishing. But Invoca says it has cracked the code on what others...

Americans know their passwords better than their health stats 

Most Americans say they’re committed to improving their health, but a new survey suggests they may be more familiar with their entertainment preferences than their vital health stats. According to Questhealth.com, 92% of U.S. adults report taking steps to prepare...

This AI knows your voice, your rules, and your industry norms

The future of customer experience won’t come from generic chatbots but from AI that acts and thinks like the businesses it serves.That’s according to Birdeye, a company that unveiled Brand AI and Industry AI, two major additions to its BirdAI...

Summer travel gets a reality check in 2025

Despite continued financial pressures, Americans are not giving up on their summer getaways. Instead, they’re redefining what travel looks like in 2025—opting for more trips, shorter stays, and increased use of tools like generative AI to plan and save, according...

78% of shopper moments now have nothing to do with sales

The age of the big bang sales event may be over. According to The New E-Commerce Calendar, a global report released today by Intuit Mailchimp in partnership with behavioural consultancy Canvas8, nearly 80% of the moments shaping consumer behaviour today...

Compromised AI, Gen Z’s eating habits, and federal action on explicit content

Researchers warn hacked AI chatbots pose growing security threatAI-powered chatbots like ChatGPT and Gemini are being “jailbroken” to bypass safety controls, enabling them to generate dangerous, illicit content, researchers at Ben Gurion University warn. The team developed a universal jailbreak...