Tag: US

AI, reviews and accuracy: what today’s local consumers really want

Local search is no longer a casual habit—it’s a constant in the daily routines of U.S. consumers. According to Rio SEO’s latest study, 84% of Americans now search online for local businesses every day. The report shows a sharp evolution...

Marketers are losing their Google Ads signals. Invoca found a way to get them back

Marketers are under pressure to prove what’s working, and Google Ads campaigns aren’t helping. With privacy-first browsing and the slow death of third-party cookies, crucial tracking signals are vanishing. But Invoca says it has cracked the code on what others...

Americans know their passwords better than their health stats 

Most Americans say they’re committed to improving their health, but a new survey suggests they may be more familiar with their entertainment preferences than their vital health stats. According to Questhealth.com, 92% of U.S. adults report taking steps to prepare...

This AI knows your voice, your rules, and your industry norms

The future of customer experience won’t come from generic chatbots but from AI that acts and thinks like the businesses it serves. That’s according to Birdeye, a company that unveiled Brand AI and Industry AI, two major additions to its BirdAI...

Summer travel gets a reality check in 2025

Despite continued financial pressures, Americans are not giving up on their summer getaways. Instead, they’re redefining what travel looks like in 2025—opting for more trips, shorter stays, and increased use of tools like generative AI to plan and save, according...

78% of shopper moments now have nothing to do with sales

The age of the big bang sales event may be over. According to The New E-Commerce Calendar, a global report released today by Intuit Mailchimp in partnership with behavioural consultancy Canvas8, nearly 80% of the moments shaping consumer behaviour today...

Compromised AI, Gen Z’s eating habits, and federal action on explicit content

Researchers warn hacked AI chatbots pose growing security threat AI-powered chatbots like ChatGPT and Gemini are being “jailbroken” to bypass safety controls, enabling them to generate dangerous, illicit content, researchers at Ben Gurion University warn. The team developed a universal jailbreak...

Survey reveals consumers no longer believe what they see online

Confidence in digital spaces is crumbling under the weight of deepfakes, and consumers are sounding the alarm. New research from identity verification firm Jumio reveals that 69% of global consumers now view AI-powered fraud as a greater threat than traditional identity...

From text to touchpoint: how Infobip and Clerk Chat are transforming fan experiences

Infobip has partnered with conversational technology firm Clerk Chat to deliver a next-generation messaging experience for a professional football team based in Los Angeles. The collaboration merges Infobip’s Rich Communication Services (RCS) capabilities with Clerk Chat’s conversational AI technology to...

Almost 80% of Gen Z frontline workers say poor training impacts job performance

According to a new report by Axonify, 77% of Gen Z frontline workers in the U.S. have encountered job situations where insufficient training made it difficult to perform tasks effectively. The impact is personal and profound—62% reported feeling overwhelmed or...