Tag: WhatsApp

Infobip Adds Voice to WhatsApp Business, Bridging Messaging and Real-Time Support

Infobip has introduced WhatsApp Business Calling, a new feature that enables companies to make and receive voice calls directly through their WhatsApp Business accounts.With this new capability, businesses can initiate and accept voice calls globally via WhatsApp’s familiar interface, meaning...

Consumers Switch Between Channels to Trick Brands Into Bigger Discounts

Consumers will go to great lengths to snag a better deal, and new research shows shoppers aren’t afraid to play brands against themselves to get it. A fresh study from Klaviyo exposes a cunning new trend in consumer behaviour: more...

UK retailers embrace WhatsApp and chatbots to improve customer service

British retailers are stepping up their customer service game, with messaging apps like WhatsApp and the growing use of chatbots reshaping how leading brands connect with shoppers. According to new research by CM.com, retailers that integrate WhatsApp into their customer...

Chatty customers? Oracle and Infobip now made it easier to keep up

To keep up with the rising demand for instant, seamless communication, Infobip has deepened its ties with Oracle, promising businesses a faster route to global conversations via channels like WhatsApp, RCS, and SMS.The move centres on a new Omnichannel Messaging...

ActiveCampaign buys WhatsApp automation startup Hilos to turn chats into sales

ActiveCampaign has acquired Mexico City-based Hilos in a deal set to transform the world of marketing automation. The move puts the fast-growing platform at the forefront of WhatsApp messaging for business, with over 2.4 billion users and 200 million active...

Financial services lead in customer support, while retail falls behind

New research from WhatsApp business communications provider Esendex reveals stark differences in customer service across industries, with financial services ranking highest and retail performing the worst. The study assessed key factors like wait times to speak with a human representative...

Conversational marketing in 2025: the rise of RCS, AI, and WhatsApp

The way businesses communicate with customers is evolving at an unprecedented pace. A new Messaging Trends Report from Infobip highlights a significant shift in messaging strategies, driven by the rapid adoption of Rich Communication Services (RCS) and AI-powered automation.After analysing...

Voodooism protected, Labour MPs’ WhatsApp scandal, and AI restrictions in workplaces  

Voodooism recognized as protected religious belief in UK tribunal An employment tribunal ruled for the first time that voodooism is a protected religious belief under UK workplace equality laws. The decision came in the case of a council worker who sued...

Exinity’s AI-chatbot project boosts call deflection rate

Two years ago, the team at Exinity, an online brokerage firm, was looking at its customer pain points. The business, which has over two million clients, in 150 countries, was handling a huge volume of live chats across its team...

SurveyMonkey’s WhatsApp integration boosts engagement and audience reach

SurveyMonkey has expanded its social sharing options by adding WhatsApp, enabling customers to share surveys and forms directly to WhatsApp groups and contacts with a single click. This addition joins SurveyMonkey’s existing social sharing integrations—LinkedIn, X (formerly Twitter), Facebook, and...