HSBC UAE rounded out a successful day at the Gulf Customer Experience Awards (GCXA) by claiming the Overall Winner Award. The global bank also claimed golds for the Best Customer Centric Culture — over 1,000 employees, Best Complaint Handling and the hotly contested Best Use of Customer Insight and Feedback — Strategic Approach.
HSBC also picked up a silver award in the CX Team of the Year, for over 10,000 employees.
Mark Hirstle, head of customer experience, HSBC UAE said, “We entered four awards at the Gulf Customer Experience Awards. Thankfully we won three golds, a silver and the overall award, which we’re delighted about!.”
Day long event
The 10th Gulf Customer Experience Awards were held in Dubai at the Intercontinental Festival City. The day-long event was attended by 250 customer experience professionals from across the region. Other big winners on the day included Majid Al Futtiam, Sharjah Electricity, Water and Gas Authority (SEWA), and Mohammed bin Rashid Housing Establishment.
“Today’s event brought together an influential audience of CX practitioners from the public and private sectors to celebrate the best customer experience initiatives,” said Neil Skehel, CEO and founder of Awards International, the organiser of the GCXA.
“HSBC is a worthy overall winner for the 10th Gulf Customer Experience Awards,” he added.
This year’s event had 130 finalist presentations and 90 judges. Contestants came from government, healthcare, ITC, retail, automotive, property & development, aviation, logistics, energy and business process outsourcing sectors.
Founded in 2009 by Awards International, the Customer Experience Awards began in the UK. It now operates in the Middle East, North America, Europe and Africa. Entrants and judges from 88 countries have so far participated in the awards. Last year over 2000 companies entered Awards International’s Customer Experience Awards.