Ventrica has unveiled Ventrica Digital, a new division created to streamline and scale customer experience (CX) delivery for brands looking to enhance service without internal tech burdens. Designed for speed, empathy, and impact, Ventrica Digital provides a fully managed environment where businesses can rapidly implement platforms like Zendesk, paired with expert support and emotionally intelligent design.
This new division is tailored for companies that want to deploy or optimise platforms like Zendesk without dealing with technical overhead. As a Premium Strategic Partner to Zendesk, Ventrica brings together platform licensing, end-to-end configuration, optimisation, and hands-on CX consultancy into a single solution.
This makes it easier for organisations to get up and running quickly, with an experience that’s not only operationally effective but also deeply aligned with brand values and customer expectations.
“Ventrica Digital is about lowering the barrier to exceptional CX,” said Iain Banks, chief executive officer at Ventrica. “We enable brands to launch a fully integrated and emotionally intelligent CX environment in a fraction of the time it would usually take. Whether you’re just starting with Zendesk or looking to get more out of it, we manage the process end-to-end – ensuring it’s not just technically sound, but deeply human.”
Built on Zendesk, Backed by Deep Expertise
Ventrica’s announcement comes alongside a strengthened partnership with Zendesk, featuring a £4.2 million investment in the platform over the next three years. This solidifies Ventrica’s position as the only customer partner to offer Zendesk as part of a fully embedded, white-glove CX solution. Clients gain early access to advanced Zendesk capabilities, combined with specialist support to get the most from them.
“Ventrica’s customer-first approach to service perfectly complements Zendesk’s technology,” said Andrew Lawson, EVP & GM EMEA at Zendesk. “With Ventrica Digital, we’re enabling organisations to get results faster – integrating AI, analytics, and human-centric service from day one.”
In addition, Ventrica Digital’s team handles everything from license provisioning and platform setup to ongoing optimisation and emotionally intelligent design. This ensures each customer interaction feels intuitive, efficient, and aligned with brand tone, whether AI-led or human-delivered.
Research conducted by Ventrica with OnePoll supports this balanced approach: while 69% of UK consumers rank speed of resolution as their top priority, 76% still associate great service with human contact.