July 10, 2025
How Orange Business Plans to Stay Ahead by Rethinking Its Entire Digital Backbone
Orange Business is in the midst of a sizeable transformation designed to modernise how it operates, delivers services, and competes in a market increasingly shaped by AI, automation, and customer expectations for speed and simplicity.
At the heart of this overhaul is a new, AI-native IT ecosystem built to deliver more flexible, on-demand digital experiences. The company is redesigning everything from customer journeys to internal platforms to reduce time-to-market, improving operational efficiency, and offering seamless services that can adapt quickly to changing business needs.
To execute this shift, Orange Business has brought in a network of major enterprise technology partners. ServiceNow is helping streamline project and service management; Splunk, now under Cisco, is providing real-time performance insights; Blue Planet (a Ciena company) is enabling AI-driven orchestration and service assurance; and CSG is simplifying the quote-to-cash process to allow faster, error-free fulfilment.
Hriday Ravindranath, chief technology & information officer, Orange Business, emphasises: “By partnering with industry leaders, we are building a next-generation, fully digital, and AI-native Orange Business. This is a holistic transformation across the entire business focused on delivering simplicity, flexibility, and trusted solutions that truly make a difference.”
Additional partners are expected to join as the transformation progresses, reinforcing the company’s ambition to build a secure, modular, and future-proof digital infrastructure.
Operating across 65 countries, Orange Business serves over 30,000 B2B clients. While it continues to focus on next-generation connectivity, cloud, and cybersecurity, this transformation marks a clear pivot from telecom provider to digital solutions integrator.
