October 17, 2025
The UK Customer Experience Awards 2025 Winners Are Revealed!
On October 16, 2025, Wembley Stadium played host to one of the UK’s most eagerly anticipated industry nights: the UK Customer Experience Awards. In a ceremony that celebrated the voice of the customer, the ingenuity of service design, and the commitment of organisations across sectors, leaders gathered to honour the best in customer experience in 30 categories.
Crowned the overall winner of the evening, Standard Life also took home Gold in Best Customer Service – Large Company, underscoring its dominance in the field.
In practical terms, the life assurance, pensions, and savings company impressed judges not only with service metrics but also with how it integrates customer centricity into its structure, how it uses data and feedback to iterate, and how it evolves to meet rising expectations.
Thirty awards were handed out across a range of categories, from Best Use of Customer Insight & Feedback, Best Digital Experience, CX Team of the Year, Best Employee Experience, to Best Customer-Centric Culture.
Other big winners include legal firm Irwin Mitchell, which won CX Team of the Year, insurance firm Ageas UK, a gold winner of Customers at the Heart of Everything (Over 1,000 Employees) category, and London Luton Airport, which won Best Customer-Centric Culture (Over 500 Employees). See below the full list of gold winners.
The UKCXA25 Gold Winners Are:
Best Complaint Handling
Best CX for Vulnerable Customers
Best Customer Service
Best Customer Service – Large Company
Best Digital Transformation
Best Customer-Centric Culture
Best Customer-Centric Culture – Over 500 Employees
Best Digital CX
Best Employee Experience
Best Product or Service Development
Best User Experience
Best B2B CX
Best Business Change or Transformation
Best Learning and Development
Best Measurement in CX
Best CX Strategy
Best Use of Technology/AI
Best Use of Customer Insight & Feedback – Strategic Approach
Best ESG
Best CX for Vulnerable Customers – Financial Services
Best Contact Centre
Best Employee-Driven CX
Best BPO Partnership
Best Use of Customer Insight and Feedback
Best Innovation in CX
Customers at the Heart of Everything
Customers at the Heart of Everything – Over 1,000 Employees
CX Team of the Year – Driving Change
CX Team of the Year – Creating Impact
CX Leader of the Year
Accenture in partnership with VMO2
4th Utility / RISE
Transportify
Standard Life
Simplify
Transportify
London Luton Airport
NatWest Group
Fourteen IP Group Ltd. in partnership with Momentus
Business Stream
Landmark Information Group
Business Stream
Accenture in partnership with VMO2
Transportify
Accenture in partnership with VMO2
E.ON Next
Vodafone in partnership with Accenture
E.ON Next
Business Stream
HSBC in partnership with Cowry Consulting
Talkmobile
Octopus Energy
British Gas Energy
Barchester Healthcare
Viasat
Aura Funerals
Ageas UK
Irwin Mitchell
Loveholidays
Ramona Vlasiu – E.ON Next
