November 13, 2025

Meet the Winners of International Customer Experience Awards 2025

By Sandra Radlovacki

The International Customer Experience Awards 2025 delivered one of the most dynamic ceremonies in the programme’s history. Hundreds of CX leaders gathered to recognise work that didn’t just improve customer interactions, but completely transformed the way organisations think, operate and compete.

Hosted by Awards International, the evening brought together finalists from around the world, each representing months (and in some cases, years) of commitment to smarter journeys, more responsive service design and stronger customer-centric cultures. This year’s competition was particularly intense, with entries highlighting major advances in AI-assisted service, real-time insight, omnichannel orchestration and experience-led transformation.

Accenture in partnership with Vodafone was recognised as the Overall Winner of the awards, after the partnership secured gold in the Best Use of Technology (Over 5,000 Employees) category.

The winners were revealed live during the ceremony and will be published on the official website shortly. Below is the full list of 2025 categories with gold winners:

Customers at the Heart of Everything™ – Octopus Energy

Customers at the Heart of Everything™ – Strategic Approach – Madinah Health Cluster

Customers at the Heart of Everything™ – Over 5,000 Employees – Ministry of Interior – Kingdom of Saudi Arabia

Best B2B CX – Prologis

Best B2B CX – Over 5,000 Employees – Saudi Electricity Company

Best Business Change or Transformation – Prologis

Best Business Change or Transformation – Strategic Approach – King Fahd Causeway Authority

Best Business Change or Transformation – Over 5,000 Employees – Optimum

Best CX for Vulnerable Customers – Discovery Health

Best Complaint Handling – Qiwa – Takamol

Best Complaint Handling – Over 5,000 Employees – Lenovo

Best CX Strategy – Eneco

Best CX Strategy – Innovation – Etihad Water and Electricity

Best CX in Financial Services – Itaú Unibanco

Best CX in Telecommunications, Transport and Logistics – Prologis

Best Citizen Experience – NHC Innovation

Best Citizen Experience – Over 5,000 Employees – Madinah Health Cluster

Best Contact Centre – Talkmobile

Best Contact Centre – Strategic Approach – Musaned

Best Customer Service – AAS BALTA

Best Customer Service – Over 1,000 Employees – Vodafone Türkiye

Best Customer Service – Over 5,000 Employees – King Faisal Specialist Hospital and Research Center

Best Customer-Centric Culture – Telesure Investment Holdings (TIH)

Best Customer-Centric Culture – Strategic Approach – Library Commission – Ministry of Culture, Saudi Arabia

Best Customer-Centric Culture – Over 5,000 Employees – Saudi Aramco

Best Digital CX – BC MAIB SA

Best Digital CX – Strategic Approach – Schneider Electric

Best Digital Transformation – Sharjah Electricity and Water Authority

Best Digital Transformation – Strategic Approach – Board of Grievances

Best Digital Transformation – Over 5,000 Employees – Radisson Hotel Group

Best Employee-Driven CX – Talkmobile

Best Employee Engagement / Best Place to Work – Yettel Bank

Best Employee Engagement / Best Place to Work – Over 1,000 Employees – Tawuniya Insurance Company

Best Innovation in CX – Sharjah Electricity and Water Authority

Best Innovation in CX – Over 5,000 Employees – E.ON Energie Deutschland GmbH

Best Learning and Development – Felicia Healthcare Group

Best Learning and Development – Over 5,000 Employees – PT Bank Negara Indonesia (BNI) Persero Tbk

Best Measurement in CX – Telesure Investment Holdings (TIH)

Best Measurement in CX – Strategic Approach – Riyad Bank

Best Measurement in CX – Over 5,000 Employees – Specsavers Northern Europe

Best Use of AI – Cyara

Best Use of AI – Over 5,000 Employees – TUI

Best Use of AI – Companies Over 50 Years in Business – Itaú Unibanco

Best Use of Customer Insight and Feedback – Prologis

Best Use of Customer Insight and Feedback – Telco and Utility – National Water Company

Best Use of Customer Insight and Feedback – Strategic Approach – King Faisal Specialist Hospital and Research Center

Best Use of Customer Insight and Feedback – Over 5,000 Employees – Ministry of Human Resources and Social Development

Best Use of Customer Insight and Feedback – Financial Services – MEXC

Best Use of Technology – Zakat, Tax and Customs Authority

Best Use of Technology – Over 5,000 Employees – Accenture in partnership with Vodafone

Best User Experience – Qiwa – Takamol

CX Team of the Year – Eneco

CX Team of the Year – Strategic Approach – Telesure Investment Holdings (TIH)

CX Team of the Year – Over 5,000 Employees – Lenovo

CX Leader of the Year – Claire Bristowe – Aegon

CX Leader of the Year – Strategic Approach – Irene Van Hoorn – Eneco