Author: Sandra Radlovacki

How Can Brands Stay Visible in the Age of AI Search

How Can Brands Stay Visible in the Age of AI Search?

When consumers turn to ChatGPT, Gemini, or Perplexity for answers, where does that information actually come from? A new study by Yext shows it’s usually right from the companies themselves. According to the study of 6.8 million AI citations, the...

The State of AI Fraud and Privacy Report, based on a survey of 300 fraud and technology leaders, paints a troubling picture of how AI has reshaped cybercrime. From phishing emails generated by large language models to automated bot attacks that mimic human behavior, fraud has become faster, cheaper, and harder to trace. Ninety-nine percent of respondents reported losses from AI-enabled attacks in the past 12 months, with the average annual cost per company sitting around $414,000. But the impact isn’t just financial—93% of fraud teams say operations have been disrupted, with many struggling to keep up with manual reviews and false positives. The strain is particularly visible in the B2B SaaS industry, where 62% of organizations have seen a sharp rise in manual fraud checks as bots overwhelm existing systems. Privacy Regulations Tighten the Net Adding to the challenge, privacy-first technologies are making it harder for fraud teams to do their job. Shifts like Apple’s Intelligent Tracking Prevention, along with VPNs and stricter browser privacy settings, have dismantled the digital fingerprints companies once relied on to verify users. More than three-quarters of respondents (76%) said these privacy tools have impacted their ability to detect fraud, and 40% claim identification accuracy has dropped significantly as a result. Banks Lag, Fintechs Adapt The financial sector remains the biggest target for AI-driven scams. Fifty-four percent of banks report facing AI-powered fraud attempts—the highest of any industry. Yet banks also appear slower to modernize, with just one-third exploring AI-based fraud detection tools. Fintechs, by contrast, are moving faster. Over half (52%) say they’re already testing AI-powered defenses. Still, nearly half have faced attacks involving synthetic identities or forged documents, a growing trend among cybercriminals using generative AI to create convincing fake profiles. SaaS Firms Feel the Weight of Scale For SaaS providers, the issue isn’t just detection—it’s scale. High volumes of logins and privacy-conscious users make it difficult to distinguish between real and fraudulent activity. That’s led to more credential stuffing, session spoofing, and bot-driven takeovers, all requiring time-consuming manual reviews. Two-thirds of SaaS leaders still express confidence in their tools but admit they’re struggling to manage the workload that comes with these evolving threats. Fighting Back with Privacy-First Identification Despite the mounting costs, companies are not standing still. The report found that 90% of organizations plan to adopt more persistent, privacy-compliant identification tools within the next year. This shift aligns with a broader industry move toward frictionless security—moving away from traditional passwords and multi-factor authentication in favor of device intelligence that can silently verify trusted users. As AI continues to blur the line between human and machine behavior, businesses face an uncomfortable truth: the smarter the technology gets, the smarter the fraud becomes. And for many, the bill has already hit seven figures.

AI Scams Cost Businesses Up to $1M a Year

Artificial intelligence is proving to be a double-edged sword for business. While companies embrace it to improve operations and customer experience, fraudsters are using the same technology to launch more sophisticated attacks, costing organisations serious money. A new report from Fingerprint...

The UK's New Shopping Habit Is Artificially Intelligent

The UK’s New Shopping Habit Is Artificially Intelligent

Once seen as a novelty, artificial intelligence has insidiously found its way into the everyday shopping routine of millions of Britons. And rightfully so, as its advanced features make the journey easier than ever before. It now compares prices, suggests...

Gap Taps Google Cloud to Thread AI Through Every Corner of Retail

Gap Taps Google Cloud to Thread AI Through Every Corner of Retail

Gap Inc. is bringing artificial intelligence to the heart of its business. The retail group behind Gap, Old Navy, Banana Republic, and Athleta has entered a multi-year partnership with Google Cloud, aiming to reinvent how products are designed, marketed, and...

The Ultimate Guide to Employee Experience Building Engaged, Productive Workforces

The Ultimate Guide to Employee Experience: Building Engaged, Productive Workforces

Every company understands that its employees are important, but few understand how to create an environment where workers can truly flourish. For businesses looking to attract talent, increase productivity, and maintain long-term growth, employee experience (EX) has emerged as the organising...

Airship Adds RCS Messaging to Strengthen Customer Communication

Airship Adds RCS Messaging to Strengthen Customer Communication

Airship has added Rich Communication Services (RCS) to its platform, giving brands a more secure and interactive way to reach customers through their mobile messaging apps. Messages now display verified brand names, logos, and verification badges, helping customers distinguish authentic...

Dialpad Ends the Chatbot Era with Launch of Its Agentic AI Platform

Dialpad Ends the Chatbot Era with Launch of Its Agentic AI Platform

Chatbots have long been the front line of customer service: familiar, often frustrating, and rarely helpful beyond simple questions. Dialpad thinks it’s time to move on. The company has launched its Agentic AI Platform, a system built to replace the static...

AI Takes the Reins as Retailers Prep for a Tough Holiday Season

AI Takes the Reins as Retailers Prep for a Tough Holiday Season

Last year’s Black Friday rush exposed a few cracks in the system. Some online retailers ran out of stock too soon, while others couldn’t keep up with orders or saw their AI tools fail at the worst possible time. According...

Zoom Phone Surpasses 10 Million Seats, Cementing AI-First Approach to Business Communication

Zoom Phone Surpasses 10 Million Seats, Cementing AI-First Approach to Business Communication

Zoom Phone has officially surpassed 10 million seats globally, marking a major milestone for the company’s cloud telephony solution. Since its 2019 launch, Zoom Phone has become one of the fastest-growing cloud-based phone systems, reflecting a move from legacy PBX...

Retailers Find Growth in Letting Customers Pay Their Own Way

Retailers Find Growth in Letting Customers Pay Their Own Way

Retailers are learning that the fastest way to grow might not be through new products or promotions. Instead, it’s letting customers pay however they want. A global study from ACI Worldwide and Payments Dive finds that 65% of retailers say offering...

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