Author: Sandra Radlovacki

Brands Overestimate Trust, Consumers Overlook Promises

It’s a simple assumption many business leaders make: if we deliver consistent messaging, customers will naturally trust us. But new research shows that assumption may be dangerously out of step with reality. In fact, confidence in customer experience may be...

Sprinklr’s New AI Agents and Copilot Aim to End Clunky Customer Service

Sprinklr has launched AI Agents, Copilot, and enhanced Customer Feedback Management (CFM) capabilities designed to streamline customer service and improve efficiency across the customer journey. The new Sprinklr Copilot acts as a real-time assistant for support teams. Instead of wading through...

Brits Are Turning to ChatGPT for Their Next Pint Spot

Brits are increasingly swapping word-of-mouth for word-of-machine when choosing where to eat or drink. A new report from Reputation and CGA by NIQ shows that AI tools like ChatGPT are now a go-to source for hospitality recommendations, on par with...

Salik Takes Top Honours at the Gulf Sustainability Awards 2025

The Gulf Sustainability Awards returned to Dubai this September, recognising organisations driving impact across environmental, social and governance practices in the region. Now in its ninth year, the programme evaluated entries across 26 categories, combining written submissions with live presentations...

(Almost) Nothing Beats an In-Store Experience

Online shopping may be convenient, but for most consumers, it still can’t replace the feeling of walking into a store. According to Chatmeter’s 2025 In-Store Specialty Retail Report, 91% of shoppers say digital channels don’t compare to the in-store experience,...

AI Pushes IT Out of the Shadows and Into the Driver’s Seat, Says Zendesk

For years, employees braced themselves before contacting IT, dreading long wait times, repetitive questions, and the chance their problem wouldn’t be solved quickly. Zendesk’s latest IT Report suggests those days may be numbered. Artificial intelligence is moving IT leaders into...

Easy Cancellations Could be the New Loyalty Strategy in Subscriptions

When was the last time you cancelled a subscription — and then came back later? The option to pause or leave without hassle is exactly what convinces many consumers to stay loyal in the first place. According to Chargebee’s 2025 Global...

91% of Gen Z Put Life on Hold Until They Earn Enough

Buying a first home, starting a family, or committing to other major milestones once marked the natural progression of early adulthood. Yet for Gen Z, those decisions increasingly come with a price tag attached. New findings from SurveyMonkey’s 2025 Workplace...

AWS and SAP Team Up to Bring Sovereign Cloud Capabilities to Europe

Amazon Web Services (AWS) and SAP have expanded their collaboration to deliver SAP Sovereign Cloud capabilities on the new AWS European Sovereign Cloud. Backed by a planned €7.8 billion investment, this initiative aims to give European organisations, particularly in the...

Workers Now Value Control Over When They Work More Than Where

The long-running debate about where employees should work may finally be giving way to a new conversation: when work gets done. According to Owl Labs’ newly released 2025 State of Hybrid Work Report, schedule flexibility has become the defining workplace...