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Making empathy core to customer experience

Technology is now deeply woven into how customer experience (CX) is delivered. So it would be fair to assume that the human touch is missing. 59% of consumers feel companies have lost touch with the human element of CX. They...

Employing empathy in healthcare to facilitate actionable change

Currently, CX professionals rely heavily on survey data to keep their finger on the pulse of their customers’ thoughts, feelings, and opinions. However, amidst the growing pressure, there’s been a demand for more context and clarity. This clarity comes from...

Save your seat for the Forward conference: discover the future of CX this September

Are you a forward CX thinker? Curious about the future of AI and the latest technologies? You will love the upcoming event hosted by Forethought on September 8th.  Forethought are bringing the CX community together to share their insights and connect...

This week in CX: Five9, Qualtrics, and Zoom

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at cloud call centres’ ROI increase; new research into post-pandemic company culture; how Zoom has upgraded your remote working experience; and e-commerce personalisation tactics. Key newsTo...

Why proactive customer service is crucial during the cost-of-living crisis 

Britain’s cost-of-living crisis is worsening. Many consumers are left wondering how they will manage soaring bills as the cold months draw closer. Earlier this month, the UK’s Big Six energy firms urged customers to contact them ahead of the winter. This...

From insight to action: the importance of your customer service

Last year, complaints about customer service were at record level. Poor service negatively impacts a company’s image and, ultimately, its business outcomes. It can also make headlines – not all publicity is good publicity. Companies should continually focus on their...

Three strategies of humanising the patient experience

We are now living through a new era in the post-pandemic age; one that’s been coined “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about: nursing shortages; supply chain issues; and —...

IoT’s role in transforming healthcare

Personalising the patient experience is now a possibility by integrating IoT (Internet of Things), and data from those devices. It can provide both patients and their doctors with a better picture of their health, as a better way to track...

This week in CX: Twilio, M-Cube, and Unilever

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at the retail industry’s comeback, new research into the issues of PSD2 regulations, how the cost-of-living crisis is threatening hospitality and the WFH model, and...

Are your employees facing organisational change fatigue?

Change was constantly emerging as a key topic during the last two years. While businesses must innovate and drive positive changes to grow, the people behind those new projects are often overwhelmed. According to a survey by Limeade, 59% of...