Archives

How to build a customer success roadmap?

In the last couple of weeks, the CXM team provided you with a couple of essential guides reflecting on customer experience. This was all part of our initiative to cover the industry basics and further explore the essentials of effective...

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...

Bringing humanity and technology together

Since its humble beginnings in 1887, the family-run business Stannah has become a world leader in manufacturing and selling stairlifts. The traditional sales process has always been central to its success. Face-to-face communication with clients and their families was at...

Essential tips for effective data-driven marketing

Data-driven marketing has quickly become the hallmark of success for high-growth companies across the globe. The process of collecting, and interpreting large quantities of information, offers organisations an in-depth insight into the performance of sales and advertising activities. Moreover, this...

Building a culture of innovation: an insightful conversation with Neetan Chopra (Part II)

Last week, I shared the first part of a discussion with the man behind the Dubai Holding One App: Neetan Chopra – the Chief Technology Officer of Dubai Holding. The main topic of our conversation was the innovative aspect of...

Is the fashion industry true to its sustainability promises?

The fashion and retail industries have been put through somewhat of an awakening in the last few weeks. It began with the release of the latest IPCC report which declared the climate emergency a ‘code red situation for humanity’. This was followed...

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive.At CXM, we have unique access...

Tips for Improving CX at Your Place of Business

If there is one constant in commerce, it’s that no business would survive long without customers. This is why so much emphasis is placed on improving the customer experience and is especially important to businesses seeking major growth and/or customer...

Sanas launches world’s first real-time accent translation technology

‘Knowledge of languages is the doorway to wisdom’Roger BaconIt was long argued that language is not just a medium of communication but the structure throughout we come to be. CXM believes language has an important role to play in CX,...

Customer Experience recruitment: a comprehensive guide

Are you ready to go out there, look for talents, and start the Customer Experience recruitment process? Although hiring new CX professionals can seem easy, things are not always straightforward. There are a lot of things to balance and explore...