Archives

Clarabridge develops the first intelligent search assistant for quick CX insights

CX researchers and service agents need encompassing and accurate information to bring fast decisions when answering clients’ requests. ClaraTM is the first intelligent search assistant to allow them to search across customer interaction channels and get customer data in a...

Customer Experience Awards: An interview with judges and entrants

If you’re thinking about entering the Customer Experience Awards held by Awards International, you may want to gather all the details about the biggest award event in the world. At CXM, we believe that nothing speaks better than the first-hand...

Top reasons why most digital transformations fail

According to a report by McKinsey, companies’ digital transformation and customer interactions have advanced in response to the pandemic by as much as three to four years. Customer experience (CX) leaders have had to keep a real-time pulse on customer...

Keeping your customers as a digital marketer: tips to make them stay

Today, a digital marketer does not have to convince every client about the versatility of digital marketing. Well-informed clients know that digital marketing can help them in:Reaching a larger audience Targeting prospects most likely to buy your product or service Saving money...

How Small Companies Can Save Extra Money

Small expenses may not seem like a big deal when they are considered individually – however, if you accumulate all your monthly costs as a small business owner, you will notice that cutting down on unnecessary expenditure is essential for...

Could overambitious digital transformation programmes actually damage customer communications?

With the next generation of customers, Gen Z, reaching adulthood and becoming both more financially savvy and economically influential, the pressure on financial services firms to accelerate their digital transformation programmes will only intensify. Ross Kittlety, Head of CCM at Paragon Customer...

Gift cards – the hidden gem of employee rewards

Let’s face it, we all like to be acknowledged for the effort we put into our work. Not only does a pat on the back make people feel appreciated, but it also makes us want to go that extra mile....

Marketers, get creative! New ways of measuring ad effectiveness

“Data-driven insights” quickly emerged as one of the recent top marketing buzz terms. The question is – do we really know what it means, and how are those insights being used in practice? With the ongoing challenges of data privacy...

Cybersecurity and remote working: act now to protect your business

The risk of data security threats and cybercrime has increased significantly during COVID-19 as cybercriminals exploit weaknesses in remote work set-ups. While working from home gives our employees safety, convenience, and flexibility, it also increases chances for online treats. The...

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market.The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...