Archives

Chatbots: Enhancing Your Customer Experience

Providing a first-class Customer Experience is a goal every organisation pursues – it’s no longer a luxury only large brands with big pockets can afford to focus on. Consumers now expect to experience the ‘perfect’ buyer journey with every business they...

Putting the Pride Back in Customer Service

Working in a call centre has been seen as the very epitome of the “McJob” – a low-paid, unrewarding role that’s usually viewed as a stepping stone to more responsible, better-paid and more meaningful employment. It shouldn’t be this way. Customer service...

Cuban sustainability project boosted by Abu Dhabi Fund for Development

The Abu Dhabi Fund for Development (ADFD) has joined forces with Cuba’s Ministry of Energy and Mines and International Renewable Energy Agency (IRENA) as part of a project to power almost 7,000 Cuban homes.ADFD, the leading national entity for international...

Creating Winning Strategies With 2019 UK Digital Experience Awards Finalists

The following interview was originally published on MarTech Advisor, official partners of the 2019 UK Digital Experience Awards.   Research by Walker suggests that Customer Experience will overtake cost and product as the main differentiator for a brand by 2020. Thirty-four percent of companies,...

VPN Technology: A Guide

Work on the internet requires a high level of data security, and setting up a VPN connection to the server will effectively solve this problem and ensure absolute confidentiality on any network. Nowadays, this technology is actively used by both...

CX Expectations: Observations From the CXNYC Conference

“A great experience comes easily,”…said no-one ever. Creating and managing Customer Experience that delights and makes people spend more time (and money) with a brand is no small feat, and the stakes are only getting higher. CX leaders, CMOs, CIOs, and CEOs seem to...

Report Offers Insight Into CX Growth in Europe and Beyond

Global spending on Customer Experience is expected to reach over  £101 billion by 2022, according to the International Data Corporation (IDC). Their new Worldwide Semiannual Customer Experience Spending Guide, shows that CX spending in 2018 was reported at $97 billion in 2018...

Employers Failing Employees When Implementing Change

With over half of employees and leaders rating inability to adapt to change as the number one threat to the future success of their organisations, a global workplace study reveals that only 43 percent of employees believe their employer to...

Festival Fever as Customers Spend at Pop-up Stalls

With the summer festival season in full swing following the recent sun-drenched Glastonbury, new research reveals that pop-up commerce presents a growing opportunity for businesses. A study by Barclaycard into the spending habits of UK festival-goers, shows that those selling at live...

Why ‘Omnichannel’ Translates to ‘Customer-Centric’

When it comes to Customer Experience, “omnichannel” has grown to be one of those inescapable buzzwords. So, what does the term mean, exactly? HubSpot’s definition states: “Omnichannel experience is a multi-channel approach to marketing, selling, and serving customers in a way that...