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Verizon Project 624: The perils of cryptic marketing and CX

Verizon is generally on a hiding to nothing when it comes to customer experience. The US telco brand’s 143+ million customers typically only get in touch when they have a complaint. And, no matter how well Verizon deals with it,...

Five9 and Salesforce tighten ties with new AI bundle for contact centres

Five9 has launched a new product and services bundle designed to streamline how businesses use its contact centre technology with Salesforce’s customer service tools, marking a deeper phase in the companies’ long-running partnershipUnveiled this week, Five9 Fusion for Salesforce combines...

MAF’s Share Ambassadors take home gold at the GCXAs

Majid Al Futtaim’s (MAF) Share Ambassadors programme took gold in the Best Employee-Driven CX category at the 10th Gulf Customer Experience Awards (GXCA). It was the second gold of the day for the group, which also claimed top prize for...

3CLogic’s Voice AI Hub delivers real results, not just conversations

3CLogic has announced the release of its new Voice AI Hub—an advanced, secure voice AI platform built for large-scale enterprise use. Designed to modernise customer and employee interactions, the solution leverages voice technology and AI to create intelligent, natural conversations...

22% of UK consumers unsubscribe, at least once a week

Call it the great unsubscribe clear out, or just consumers getting fed up with cookie-cutter offers and newsletters! But, over a fifth of Brits now have a regular clean-up of their marketing communications. Fair enough if it’s a newsletter by...

Invoca ties digital ads to contact centres with PreSense launch on Genesys AppFoundry

Invoca has released its PreSense solution on the Genesys AppFoundry, giving Genesys Cloud users a new way to connect online marketing efforts with contact centre operations.PreSense helps companies route incoming calls based on a user’s digital behaviour, such as which...

Getting personal without getting weird

On Valentine’s Day this year, Deliveroo launched what it thought was a charming campaign. The company sent handwritten love letters to select customers, posing as a secret admirer, along with a 15% off flowers voucher. Meant to be cheeky and...

Voice, chat, and action: why agentic AI is winning in CX

According to Forethought’s 2025 AI in Customer Experience Benchmark Report, companies utilising agentic AI are seeing significant advantages over those using traditional or simpler AI solutions. Agentic AI is proving to be more effective and cost-efficient in handling customer service...

Apps and game stores clean up due to customer pressure

Recent news from Google shows the number of apps on the Android Google Play Store has almost halved from 3.4 million to 1.8 million, down 47%, as customers get fed up with low-quality, spammy, AI-generated, clone apps clogging up content...

Stop annoying your customers! The new rules of digital marketing

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony...