Category: Customer Experience

Top 5 Insights from New Metrics at EXP KSA

In October, CXM attended the New Metrics CX event in Saudi Arabia. Here are some of the key learnings Saudi Arabia is a region that has moved from talking about customer experience to now delivering it at scale. That evolution was...

Achieving True Customer Centricity in 2026: The Playbook for CX-First Brands

A few years ago, customer centricity was something every company claimed to be, but not something most proved. It meant smiling more, sending a survey, maybe adding “customer-first” to your values page. But the game has changed. Today, customer centricity...

Crescendo Offers A CX First: Multimodal AI With Simultaneous Voice, Text and Visual Interactions

As customer experiences become less about the written and typed word, consumers will expect to communicate with brands in ways that suit them. Enter Crescendo, with an AI that is happy to communicate in text, verbal or visual methods. As...

New Report Reveals Why AI Isn’t Solving Retail Marketing Bottlenecks

Despite widespread adoption, marketers report that growing content demands are outpacing their ability to produce and distribute campaigns through AI. Does the issue lie in how companies are using AI or the technology itself? Typeface’s new Signal Report: Retail Edition finds...

Mercedes-Benz Trucks Opens an Epic Customer Experience Centre

The personal touch remains key for large-scale purchases, and even all-digital businesses with huge numbers of customers can take a hint from the likes of Mercedes Benz’s new German CX centre down the autobahn from Stuttgart. The revamped Customer Experience...

Is Overcommunication the New CX Crisis?

The constant ping of offers, updates, and “urgent” alerts may be doing brands more harm than good. Every brand wants a piece of your attention, but most people have already tuned out. According to CSG’s 2026 State of the Customer Experience...

RingCentral Announces AVA the Virtual Assistant and RingWEM

RingCentral’s suite of AI-powered business communications got a boost today with the announcement of RingWEM (workforce engagement management) and virtual assistant AVA. They come hot on the heels of a strong earnings report showing subscriptions revenue increased 6% year-over-year to...

AI Boosts Customer Experience for Amazon and Big Tech During Earnings Season

America’s biggest tech companies are reporting their earnings this week along with huge numbers of banks, pharma and retail organisations. Among the good news, Amazon gave an earning’s call shoutout to Connect The company’s AI-powered solution enabling contact centres to...

CXM’s October Catch-Up and November CX Events Roundup

After the summer lull, October roared back into life for the CX industry, with trade shows, industry get togethers and awards season kicking off. November looks to be even busier as we get up to speed with what the collective...

AWS and OpenAI Sign Record $38B Cloud Deal, the Largest in AI History

OpenAI is moving a major chunk of its computing muscle to Amazon Web Services, marking one of the largest cloud deals ever signed in artificial intelligence. The $38 billion, multi-year partnership gives OpenAI access to AWS’s newest supercomputing infrastructure and...