Category: Customer Experience

RCS Takes the Lead in Customer Communication This Black Friday

Black Friday inboxes and message feeds looked very different this year. Instead of receiving discount alerts, shoppers were scrolling through interactive cards, tapping product carousels, and exchanging two-way messages with brands inside their native messaging apps. That shift was driven...

How the Winter Olympics is Bringing AI-Powered Customer Experiences to A New Audience 

The Winter Olympics is a sporting spectacle with a huge chain of customers. From the host nation, global broadcasters, competitors, technology sponsors and advertisers all the way down to us mortals watching at home. With two months to go until the...

Zendesk and AWS Build an AI Backbone for Contact Centres

At AWS re:Invent in Las Vegas, Zendesk announced a new collaboration with Amazon Web Services (AWS) aimed at accelerating AI-powered contact centre modernisation and joint go-to-market initiatives to scale the growth of Zendesk Contact Centre globally. The deal focuses on tighter...

Black (Bleak?) Friday Fails to Shine! The Sad Truth and A Few High Points

The term Black Friday has a long and depressing history. And recent highly-repetitive sales efforts, plus overloading the concept have helped eradicate consumers’ sense of value or seasonal cheer. While some brands have made positive changes, digging for good news...

Jo Malone London Tests AI in Digital Fragrance Consultations

Buying fragrance online has long been one of retail’s hardest experience problems to solve. Without scent strips, samples or face-to-face consultation, consumers are often left guessing, especially first-time buyers unsure how to translate emotion or personal taste into a bottle...

The AI Satisfaction Illusion: Leadership vs Reality

Most companies deploying conversational AI seem convinced they’ve cracked the customer experience puzzle. Internally, the story looks reassuring. Containment rates are up, response times are down, and automation volumes keep rising. Twilio’s latest global research shows 90% of business leaders...

Amazon AWS re:Invent Kicks Off With An Explosive AI CX Show

Amazon will dominate the news this week, with a full four-days of AI, CX and cloud stories out of the AWS re:Invent event. After some early healthcare agentic-powered news, the massive AWS event kicked off for a blizzard of news...

How CX Turned Agri Giant Syngenta’s SAP Rollout Into A Game-Changer

International AgriTech company Syngenta, along with CX partners Lexden, were Awards International’s 2024 Gold winner for Best B2B programme at the International Customer Experience Awards. The award recognised their effective integration of customer centricity across the global business, which has...

US Senator Calls for Federal Investigation into Shein and Temu over Counterfeit Goods

A U.S. Republican senator has called on federal authorities to open a formal investigation into fast-growing online retailers Shein and Temu, escalating regulatory scrutiny over alleged intellectual property violations and the sale of counterfeit goods. Senator Tom Cotton of Arkansas has...

Customer Experience As Critical As The Cars that Dealers Sell

CXM was investigating the changing face of car dealers in the run up to the Automotive Management Live (AM Live) event earlier this month. During the show, which played host to car brands, dealer chains, technology providers and CX pros,...