Category: Customer Experience

Deutsche Telekom Speeds Up Security Updates with IBM’s AI Tool

German telecommunications provider Deutsche Telekom is making software updates much faster and safer by using IBM’s AI-powered solution, IBM Concert. The telecom giant turned to this new tool to tackle one of IT’s biggest headaches and that is keeping systems...

Too Smart to Scam? Think Again, as AI Fraud Is Outsmarting Us All

AI scams are rising fast, and consumers are falling for them more than ever. According to Sift’s new report, 27% of people targeted by GenAI-generated scams have been successfully duped, representing a 62% increase from 2024. Yet during the same...

It’s Time to Make Online Shopping Fun Again

The thrill of discovering an unexpected gem during a casual shopping trip has all but vanished. Online shopping arrived with promises of endless choice and effortless convenience, but somewhere along the way, a vital spark quietly faded. Nicole Kivel, managing director,...

Brands Turn to Sitecore AI Hub to Simplify Customer Engagement

Sitecore has launched Sitecore.ai, a new digital platform where marketers can explore the role of AI in content, data, and customer engagement. The site offers editorial content, interactive features, and demonstrations of technologies like real-time personalisation and conversational discovery. Sitecore.ai showcases...

Consumers Switch Between Channels to Trick Brands Into Bigger Discounts

Consumers will go to great lengths to snag a better deal, and new research shows shoppers aren’t afraid to play brands against themselves to get it. A fresh study from Klaviyo exposes a cunning new trend in consumer behaviour: more...

Restaurants Are Losing Their Tables to Delivery Apps

Delivery is no longer just a convenience, but the backbone of the global food service recovery. In 2024, delivery accounted for 21% of total consumer food service sales worldwide, up from just 9% in 2019, according to Euromonitor International’s latest...

Need a Glow-Up? Sephora Will Send a Lyft

Sephora is changing the rules on fast shipping and endless online deals. In a first-of-its-kind partnership with Lyft Media, the beauty giant has launched “Delivered to Beauty,” an activation designed to drive beauty lovers directly to Sephora’s freestanding stores for...

Can AI Make Sports More Exciting Without Ruining the Magic?

The future of sports fandom is here—and it’s powered by artificial intelligence. According to Capgemini research, fans are no longer just watching the game—they’re interacting with it in real time, fuelled by AI and generative AI technologies. Over half of...

UK Consumers Worry AI Turns Their Personal Data Into a Commodity

“If something is free, then you are the product.” The saying, dating back to the 1970s, has never felt more true to British consumers, who increasingly fear their personal data is being mined and sold to feed AI systems. A...

Tech Is on the Menu, But Most Restaurants Can’t Cook with It Yet

Restaurants are racing to pour cash into artificial intelligence, yet most are fumbling when it comes to putting those dollars to work. A new Deloitte report shows 82% of restaurant executives plan to ramp up AI investments in the next fiscal...