Category: Customer Experience

Brits Are Turning to ChatGPT for Their Next Pint Spot

Brits are increasingly swapping word-of-mouth for word-of-machine when choosing where to eat or drink. A new report from Reputation and CGA by NIQ shows that AI tools like ChatGPT are now a go-to source for hospitality recommendations, on par with...

Salik Takes Top Honours at the Gulf Sustainability Awards 2025

The Gulf Sustainability Awards returned to Dubai this September, recognising organisations driving impact across environmental, social and governance practices in the region. Now in its ninth year, the programme evaluated entries across 26 categories, combining written submissions with live presentations...

Luton Airport’s Assisted Travel Lounge Adds to the Customer Experience

Airports are rarely top of people’s happy places, but for passengers with accessibility needs and assisted travel issues they are stressful in the extreme. While most airports are making strides to improve the customer experience, more is needed to support...

(Almost) Nothing Beats an In-Store Experience

Online shopping may be convenient, but for most consumers, it still can’t replace the feeling of walking into a store. According to Chatmeter’s 2025 In-Store Specialty Retail Report, 91% of shoppers say digital channels don’t compare to the in-store experience,...

Holiday Shoppers Don’t Trust the Hype

Nearly 7 in 10 shoppers (69%) confessed they’ve sent back items bought during major sales events, according to Akeneo’s latest PX Pulse survey on holiday shopping behaviour.  According to the shoppers, poor product quality, confusing or missing details, and misleading images...

TikTok (US Version) Could Save Marketing Access to Gen Z

TikTok has been the golden child of social media for the last couple of years, doubling from around 750 million users in 2022 to 1.5 billion in 2024. As a marketer’s dream, especially with the decline of Twitter/X, everything seemed...

Accenture Results Highlight AI and CX Value

Accenture published its latest results with a key figure showing that revenue from Gen AI-products has tripled, reaching $2.7 billion. The company’s overall performance for FY2025 was “robust”, reporting full-year revenue of $69.7 billion. The company continues to focus on...

Super Apps as a Pathway to Global Growth

Super Apps are quickly gaining traction globally. Combining shopping, banking, messaging, and more into seamless mobile experiences, they are reshaping how consumers live, engage, and transact. Particularly in mobile-first environments. At the same time, global economic shifts, including rising tariffs, geopolitical...

Easy Cancellations Could be the New Loyalty Strategy in Subscriptions

When was the last time you cancelled a subscription — and then came back later? The option to pause or leave without hassle is exactly what convinces many consumers to stay loyal in the first place. According to Chargebee’s 2025 Global...

Balancing Dreams and Dollars in Today’s Economy

A recent U.S. Bank survey reveals that many Americans are taking responsible steps with their finances—budgeting, investing, cutting back on extras, and even creating financial plans. Yet, despite these smart habits, most feel as though their progress is slipping further...