Category: Customer Experience

Persado’s compliance AI tackles financial marketing’s biggest bottleneck

Content generation solutions vendor Persado has launched an agentic AI platform that promises to eliminate the long, painful back-and-forth between marketing and legal teams and do it without sacrificing brand voice or performance.Dubbed Persado Marketing Compliance AI, the platform is...

72% of customers are happy to pay more if brands make it worth their while

A new study from Qualtrics XM Institute suggests businesses may be leaving money on the table simply by delivering a subpar experience. According to the data, 72% of U.S. consumers say they’re willing to pay more for a premium experience....

Practical tips for using incentive programmes to improve customer loyalty

Having quality products and offering great customer service isn’t always enough to push customers to make repeat purchases. Sometimes, a little extra incentive or motivation helps.Few things are more motivating for customers than the ability to turn their brand loyalty...

CX metrics: From cultural dysfunction to impact

In this article, Forrester’s VP principal analyst Maxie Schmidt discusses how to navigate the culture risks of metricsIt always begins with a bold promise: ‘Let’s be customer centric!’ A few sceptics wonder how it will work—given silos, broken processes, and...

HungerRush boosts efficiency with all-in-one delivery management

HungerRush has announced the rollout of a new integration between its POS (Point of Sale) system and the Grubhub Marketplace. This addition means restaurants using HungerRush can now manage all their Grubhub orders directly through the same system they already...

AI, reviews and accuracy: what today’s local consumers really want

Local search is no longer a casual habit—it’s a constant in the daily routines of U.S. consumers. According to Rio SEO’s latest study, 84% of Americans now search online for local businesses every day. The report shows a sharp evolution...

Klaviyo muscles into Europe with explosive growth and big-name clients

Marketing automation platform Klaviyo is making a loud entrance across Europe, backed by big numbers, bigger names, and what it calls the only CRM truly built for B2C brands.In its Q1 earnings, the marketing automation platform reported a 47% year-on-year...

Quadient: UK’s Millennials & Gen Z twice as comfortable with AI comms

Who trusts AI and why do others not believe in it? Those are questions doing the rounds within many businesses. Even as the technology floods more areas of the corporate and consumer worlds.As AI becomes increasingly widespread and affordable, businesses...

Tech fatigue? Customer satisfaction falls despite smarter devices

Despite rapid technological advancements and promises of a smarter digital future, consumer satisfaction across major telecom and tech sectors has hit a significant low. According to the American Customer Satisfaction Index (ACSI) study, overall satisfaction with mobile phones has dropped...

Americans know their passwords better than their health stats 

Most Americans say they’re committed to improving their health, but a new survey suggests they may be more familiar with their entertainment preferences than their vital health stats. According to Questhealth.com, 92% of U.S. adults report taking steps to prepare...