Category: Customer Experience

Virgin Atlantic Taps Infobip to Deliver Frictionless Passenger Journeys
Virgin Atlantic has partnered with Infobip to enhance the check-in process for passengers travelling from London Heathrow, making it smoother and more efficient. Using Infobip’s Moments engagement platform, the airline is driving up online check-in rates while easing pressure on...

ICXA 2025 Finalist Istanbul Airport Gains Level 5 ACI Customer Experience Accreditation
As Turkey continues its boom as a tourism, cultural and business centre, iGA’s Istanbul Airport becomes Europe’s first airport to achieve Level 5 Airports Council International (ACI) Customer Experience Accreditation. A milestone achieved by blending Turkish hospitality with cutting-edge technology...

Bills vs. Budgets: 56% of Americans Can’t Keep Up
New research from InvoiceCloud reveals that more than half of U.S. consumers (56%) have difficulty paying their essential monthly bills on time, while 28% report living paycheck to paycheck. Although 72% of people say they have some money left after...

The Future of E-commerce and How AI is Revolutionising the Buyer Experience
Nearly two-thirds (61%) of consumers find it difficult to compare multiple providers and products online – and they’re not getting the support they need to narrow down their options, according to 15gifts’ discovery interviews. While ecommerce has become faster and more...

Australia Prepares for World-First Social Media Ban for Under-16s, But Challenges Remain
Australia is set to implement what has been described as a world-first social media ban for users under 16, coming into effect this December. The law requires platforms such as Facebook, Instagram, Snapchat, and YouTube to take “reasonable steps” to...

Accenture Expands Salesforce and Gen AI Strength with NeuraFlash Acquisition
Accenture is set to acquire NeuraFlash, a Salesforce and generative AI consultancy recognised for building “agentic” solutions that streamline sales, service, and field operations. The move will enhance Accenture’s Salesforce Gen AI and managed services offerings, while expanding its reach...

IATA Offers Airline CX Training on Data and Insight Use
The airline industry continues to focus on digital CX metrics and using data-based insights but for large swathes of the market, there can be little internal formal knowledge about the benefits and use cases. The International Air Transport Association (IATA)...

Not Vegas, Baby! The Need for New CX in a Dying Hospitality City
Las Vegas has taken something of a hammering as a destination recently. Resort bookings are down, trade event attendance is falling, and there’s talk of some moving elsewhere. It seems the lure of the night lights and glitz is fast...

BPOs Are the Fast Track to AI in CX. But at What Cost?
Enterprises racing to modernise voice support are increasingly turning to business process outsourcing (BPO) partners as the fastest way to plug in artificial intelligence. But could this shortcut undermine long-term control, flexibility, and customer experience outcomes? The 2025 State of Voice...