Category: Customer Experience

Enterprises Are Pouring Money Into AI They Don’t Trust

Big AI budgets are becoming the norm across enterprise tech, even as confidence in autonomous systems remains hard to find. New research from Workato surveyed more than 600 technology decision-makers and found that only 6% currently trust agentic AI to handle...

The US Customer Experience Awards 2026 is Now Open 

The US Customer Experience Awards 2026 is Now Open   The US Customer Experience Awards (USCXA) entries are now OPEN! Organised by Awards International, in partnership with CXM, the USCXA programme invites companies and organisations across all sectors to showcase their most...

Customer Experience Fails of 2025; Hacks, IT Failures, Management and Human Error

For all the CX success stories, there have been plenty of failures across the year. Not all were headline-worthy, but these fails act as a salutary warning to businesses, typically those over-reliant on their software and AI services. We’ve already...

Exploring SE Asian Customer Experience B2B Maturity and Reaction to AI

Reports highlighting the evolution of CX are coming thick and fast from the business and consumer hot beds of Asia. Customer experience comes in many flavours around the world, and a new European Customer Experience Organisation (EXCO) report explores the...

Riyadh Air to Become ‘World’s First AI-Native Airline’, Powered by IBM

Riyadh Air has announced a partnership with IBM that will see the Saudi Arabian carrier become what it claims is “the world’s first AI-native airline”, building its operations entirely around AI from launch rather than layering technology onto legacy systems....

Hospitality Growing AI Super Powers in 2026 for Better Customer Experiences

We’ve already taken a look at how AI will shape up many markets in 2026, with insights from around the business world. In the hospitality sector, the barrage of insights and pace of change merits its own article, with revolution...

US Provider My Country Mobile Aims to Shake up the Global CCaaS Market

My Country Mobile (MCM), a wholesale voice and AI-native cloud communications provider, is stepping up its game in the contact centre operations market. The company has announced a strategic pivot toward forming partnerships with global customer-facing players including, Mobile Network...

ChatGPT Launched a Shopping Research Feature and People Have Mixed Feelings

OpenAI has launched a new shopping research feature inside ChatGPT, turning the AI assistant into a product-finding and comparison tool in time for the holiday rush. The feature is rolling out on web and mobile for logged-in users across all plans...

Salesforce Says AI Agents Are Already Running Customer Experience

Salesforce opened its Q3 2026 earnings call by stating that AI agents are actively running customer experience inside some of the world’s largest organisations. Speaking alongside engineering, sales and finance executives, CEO Marc Benioff described a shift from isolated automation pilots...

KPMG’s Customer Experience Excellence Report Highlights Global CX Trends

KPMG has just published its 2025-26 report on customer experience excellence. It naturally focuses on the rise of agentic AI across the traditional areas of CX principles, based on over 80,000 interviews across 2,600+ brands. The 46-page report, badged as “Redefining...