Category: Customer Experience

Brands Turn to Sitecore AI Hub to Simplify Customer Engagement

Sitecore has launched Sitecore.ai, a new digital platform where marketers can explore the role of AI in content, data, and customer engagement. The site offers editorial content, interactive features, and demonstrations of technologies like real-time personalisation and conversational discovery.Sitecore.ai showcases...

Consumers Switch Between Channels to Trick Brands Into Bigger Discounts

Consumers will go to great lengths to snag a better deal, and new research shows shoppers aren’t afraid to play brands against themselves to get it. A fresh study from Klaviyo exposes a cunning new trend in consumer behaviour: more...

Restaurants Are Losing Their Tables to Delivery Apps

Delivery is no longer just a convenience, but the backbone of the global food service recovery. In 2024, delivery accounted for 21% of total consumer food service sales worldwide, up from just 9% in 2019, according to Euromonitor International’s latest...

Need a Glow-Up? Sephora Will Send a Lyft

Sephora is changing the rules on fast shipping and endless online deals. In a first-of-its-kind partnership with Lyft Media, the beauty giant has launched “Delivered to Beauty,” an activation designed to drive beauty lovers directly to Sephora’s freestanding stores for...

Can AI Make Sports More Exciting Without Ruining the Magic?

The future of sports fandom is here—and it’s powered by artificial intelligence. According to Capgemini research, fans are no longer just watching the game—they’re interacting with it in real time, fuelled by AI and generative AI technologies. Over half of...

UK Consumers Worry AI Turns Their Personal Data Into a Commodity

“If something is free, then you are the product.” The saying, dating back to the 1970s, has never felt more true to British consumers, who increasingly fear their personal data is being mined and sold to feed AI systems. A...

Tech Is on the Menu, But Most Restaurants Can’t Cook with It Yet

Restaurants are racing to pour cash into artificial intelligence, yet most are fumbling when it comes to putting those dollars to work.A new Deloitte report shows 82% of restaurant executives plan to ramp up AI investments in the next fiscal...

Retail Therapy or Retail Values? Shoppers Are Choosing Sides   

More than one in three U.S. consumers (35%) say they expect to spend more on holiday gifts in 2025 compared to last year, even as nearly half (49%) admit they want to spend as little as possible. This conflicting mindset...

Cognizant and Salesforce Just Reimagined the AI Workforce

Cognizant has expanded its partnership with Salesforce by introducing a portfolio of AI-powered customer experience and operational transformation services, purpose-built for Salesforce’s Agentforce platform. This collaboration aims to help organisations transition rapidly to a workforce that integrates human expertise with...

Brand Who? 72% of Shoppers Can’t Spot the Difference Between Store Brands and Big Names

As many as 84% of consumers say store brands are just as good, or better, than national brands. But here’s the kicker: 72% of them couldn’t even tell which was which in a side-by-side test.That’s one of the standout insights...