Category: Digital Experience

Sprout Social Launches TikTok, Bluesky & Creator Tools for the Social Intelligence Era

Sprout Social has unveiled a new suite of innovations and strategic partnerships designed to give brands a competitive edge in the era of Social Intelligence. As audiences flock to platforms like TikTok and Bluesky for discovery, recommendations, and real-time conversations,...

Perplexity AI Throws $34.5B at Google Chrome in Bold Market Move

Artificial intelligence startup Perplexity AI has made an audacious $34.5 billion all-cash offer for Google’s Chrome browser, a bid that far exceeds the company’s own $14 billion valuation. Led by Aravind Srinivas, a former Google and OpenAI engineer, Perplexity has...

Consumers Want Instant Payments, Not Instant AI

Urgent and same-day bill payments are becoming a habit for a growing share of consumers. The 2025 ACI Speedpay Pulse Report shows that 30% of people made an urgent or same-day payment in the past year, with Gen Z and...

Cresta Brings AI Agent Assist and Conversation Intelligence to Email Support

Cresta has expanded its Agent Assist and Conversation Intelligence solutions to the email channel, bringing the same breakthrough capabilities it pioneered for voice and chat to one of the most widely used customer support formats. This move allows companies to...

The AI Backlash Starts, as ChatGPT Rolls Back on Scrapping Previous Model

The endless flood of promises promoting AI as a tool to solve all your business problems continue across technology news sites and vendor marketing material. But, in the rapidly-fading afterglow of ChatGPT 5’s launch, the wheels seem be coming off...

The Rise of Intent-based UI: How AI is Creating Proactive Digital Experiences

My favourite online bookstore disappointed me for the second time this month by sending me my order in poor packaging that almost damaged the books inside. I asked ChatGPT for a strong letter of complaint that I could send. The...

OpenAI Launches GPT-5: Faster, Smarter, and More Human-Like

OpenAI has launched GPT-5, its most advanced and capable AI model to date, marking what CEO Sam Altman calls a “PhD-level” leap in intelligence. The latest model, launched on August 7, 2025, is faster, smarter, and more useful than any...

Most Companies Aren’t Ready to Govern the AI They’re Deploying

As agentic AI rapidly moves into the customer experience mainstream, most businesses are pressing ahead without the safeguards needed to manage it responsibly. According to a new global study released by Genesys, there is a widening gap between AI adoption...

ASAPP Levels Up Contact Center AI with New Accuracy and Trust Tools

ASAPP has unveiled major updates to its flagship product, GenerativeAgent—an AI voice and chat agent designed to handle complex, multi-step conversations. With this expansion, ASAPP offers tools that strike the right balance between automation at scale and the human oversight...

Digital Ad Overload? Southeast Asia Wants Smarter, More Relevant Campaigns

A new regional study from The Trade Desk reveals that 66% of Southeast Asian consumers are ignoring repetitive ads shown on the same channel, signalling a major problem with how brands are managing media strategies. The report argues that siloed,...