Category: Digital Experience

Being Remembered For the Right Reasons in Times Of Crisis

The swift and dramatic impact of COVID-19 has created tough challenges for brands but keeping consumer relations on ice isn’t a viable solution. As carefully laid strategies and plans continue to be derailed, brands must remember that the way they respond...

Content strategy: out with the old

It is impossible to build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for a content strategy. Businesses can’t deliver the...

UK Retailers Lead the Way in Omnichannel Marketing, Have Yet to Utilise the Full Potential

New data collected from an omnichannel marketing automation platform, dotdigital, reveals the UK leads the way in omnichannel marketing, as 31 percent is scored by UK retailers against key success market, compared to the global benchmark of just 18 percent. Despite...

Unlocking the Potential of Progressive Web Apps

At the beginning of the year, the retail industry was focussed on providing customers with the best possible experience to entice them in-store. We saw interactive windows, smart mirrors and VR showrooms deployed to improve efficiency. However, the pandemic put a...

Is Your Digital Customer Experience Ready for the ‘New Normal’?

The coronavirus has fundamentally changed customer experience. Consumers’ attitudes, shopping habits and budgets have all been impacted severely. The only way organisations can survive this tumultuous time is to adapt fast and re-connect with their customers so that they are...

Evolving With the Age of the Customer Through Digital Transformation

Rapid advancements in technology mean consumers now have the power to dictate the rules and control their relationships with brands. Chief Customer Officers (CCOs) must ensure their companies are able to keep up with these expectations about quality and speed of...

Human vs Digital Touchpoint: Does One Outplay the Other?

None of us volunteered for it, but we’ve all been a part of a global customer experience prototyping exercise. Locked down in our homes, with severely limited or zero physical interaction with other humans. All the while digital platforms or...

Losing Your Head to Use Your Brain – The Rise of Intelligent Content and Why It’s Important

In today’s omnichannel business environment, the best and smartest content in the world might as well be invisible if it can’t be delivered to consumers correctly.  This means in the context demanded by the customer, personalised to them, and via the...

Refinitiv Acquires Advisor Software Inc. To Expand its Digital Capabilities

Global provider of financial market data and infrastructure Refinitiv announced today the acquisition of assets from Advisor Software Inc. (ASI) to enhance its digital functionalities. Refinitiv’s Wealth Management will be improved with digital advice capabilities and digital portfolio analysis. ASI’s technology...

Differentiate with Digital: Designing your Digital Experience Ecosystem

Never before has the digital realm been so fundamental to how a brand delivers its unique brand promise. In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Unfortunately, while 80 percent of...