Category: Digital Experience

The Effect of Digital Transformation on Customer Loyalty

As technology has advanced, it has become possible to digitise an increasing number of organisations’ interactions with customers, making the customer journey simpler and more streamlined while also cutting operational costs. The benefits of such solutions have inevitably prompted organisations...

2020 UK Digital Experience Awards: Winners Celebrate Online

The winners of the 2020 UK Digital Experience Awards have celebrated success on Zoom, with financial markets data and insights provider Refinitiv making waves by being crowned as the day’s Overall Winner. Created to recognise and celebrate outstanding digital achievements, the...

Omnichannel Publishing: The New Frontier

When digital customer experiences aren’t seamless, they quickly become digital inconveniences. The more technology advances, the more consumers expect it to keep up with their daily lives. Most of us regularly use several inter-connected devices. It’s often the ease of...

From One Digital Leader to Another: How are Leading Digital CX Organisations Responding to the Crisis

Is your organisation having trouble digitally navigating the crisis or you just need a bit of inspiration in reassembling your digital strategy? Digital experience has and will remain the main differentiator in today’s world. Countless organisations jumped head-first into digital environment...

The Value of Branding?

Brands are part of our everyday lives, fully entrenched.Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. In this constant environment of change, either...

How Experience-Driven Applications are the Future for Businesses

The COVID-19 pandemic is continuing to create new challenges for technologists. Businesses are under phenomenal pressure to keep applications and digital services up and running, while at the same time being asked to deliver the best experience possible for their...

New Research Reveals a Boost in Email Engagement Over the Last Five Years

Newly published research by the Data & Marketing Association (DMA) and Pure360 reveals an overall improvement in email engagement over a five-year period. Among the metrics measured, click-to-open rates have risen by 12 percent on average since 2015 while email delivery...

How Businesses Use AI-Backed Text Analytics to Improve CX

Complicated-sounding terms like “machine learning,” and “sentiment tracking” are thrown around a lot in today’s marketing and customer experience circles, with new AI-powered tools being announced every week. Though most business owners know that these types of software are important,...

Low-Code for High Performance: Uptooling to Create Better Customer Experiences

There has never been a more critical moment to get automation right. As businesses brace for a rough road ahead, simply using technology as a means to streamline manual processes, cut costs and reduce human errors is no longer enough....

Online is the New Normal: Learn how to Thrive in Digital World

The current situation made it inevitable for many organisations to shift their work to home in order to stay operating. From universities transferring to online learning, to restaurants having to offer only online order and delivery, the digital environment has...