Category: Digital Experience

Artificial Intelligence or Real Intelligence: What you Need to Know

It’s hard to go anywhere nowadays without coming across the topic of artificial intelligence (AI). The subject is all over the media, while it is hard to find a presentation deck (on any subject) that does not mention it.However, an...

Blockchain: An Integral Part of the New Digital Economy

When Bitcoin was created it was done to be a seamless payment method – backed up by the blockchain – for cheaper, faster, and safer worldwide peer-to-peer transactions. Even Satoshi Nakamoto probably did not foresee blockchain technology spanning into different...

Don’t let the Browser ‘Long Tail’ Derail Your Visual Campaigns

Companies know all about the importance of visual content. According to a 2018 study from Venngage, 56 percent of marketers surveyed said that between 91-100 percent of their content contained visuals. Delivering the right compelling visuals quickly is critical to...

FourZeroTwo: The Disrupter set Shape the Future of Online Publishing

This week, the Customer Experience Magazine team attended the launch of FourZeroTwo, a revolutionary new product from the Future Shaping Company.  Four Two Zero hopes to disrupt the publishing industry by introducing a new rights management and payment system. In short,...

Be Positively Disruptive by Uniting Humans With Automation

Organisations are increasingly relying on chatbots for customer service as a way to deflect inbound calls and reduce costs, but Forrester Analytics data shows that consumers aren’t thrilled with this approach.  They found consumers are reluctant to trust a chatbot...

Apps Losing Customers on Path to Purchase

Opportunities to turn app users into paying customers are being missed, a new report has indicated. The findings by mobile attrition and analytics firm AppsFlyer show that marketers are missing their chance when it comes to converting, with the average share...

Automation and the ‘Passenger of the Future’

The global aviation industry is facing many complex challenges – none more pressing than the increasing expectations of customers looking for a personalised travel experience. The internet and social media have given customers direct access to airport and airline staff,...

Reputation in a Noisy World of Endless Choice

The rise of online retail continues to gather pace and consumers are rapidly migrating their spending habits away from brick and mortar to shopping through digital devices. ONS data shows that ecommerce market size reached £137.38bn last year, with 82...

The Attrition Mission: Managing Transient Customers

It’s never been easier or quicker to switch suppliers and service providers, with digital innovation and digital disruptors providing customers with the opportunity to make a change in super-quick time. Such is the freedom of choice and the ease of...

Ready Your Troops for the new Digital Experience War

The old war is ending. A truce has been called in the 20-year battle between marketing and IT for the territory of Digital Experience. Enterprise architects are turning IT departments into business consultancies and marketing now frequently takes on the development...