Category: Digital Experience

Customers ‘annoyed’ at Digital Marketing methods

Current digital marketing techniques are failing to win over customers, a new report warns. Published by London-based tech firm Ogury, The Reality Report examines the attitudes of over 287,000 mobile users towards marketing and data, and suggests that current practices of digital...

Brexit Data Protection Warning Following Record British Airways Fine

Pan-European data protection cannot be “taken for granted” post-Brexit it has been warned, after British Airways was hit with a fine of £183 million following a cyber attack which affected half-a-million customers. The record fine was imposed by the Information Commissioner’s Office...

Five Ways Cloud can Empower Your Customer Service Team

As any reader of CXM knows, Customer Experience is a key business differentiator. Businesses working in every sector, from IT to healthcare to retail, needs to deliver fast, effective, and memorable customer service to stand out from the crowd. Consumers...

Play Your (Gift) Cards Right

Sales from digital gift cards are projected to hit nearly $700bn in global sales by 2024 – if you’re a retailer, it’s an area you simply can’t afford to avoid or get wrong, especially since 72 percent of retailers now...

Chatbots: Enhancing Your Customer Experience

Providing a first-class Customer Experience is a goal every organisation pursues – it’s no longer a luxury only large brands with big pockets can afford to focus on. Consumers now expect to experience the ‘perfect’ buyer journey with every business they...

Creating Winning Strategies With 2019 UK Digital Experience Awards Finalists

The following interview was originally published on MarTech Advisor, official partners of the 2019 UK Digital Experience Awards.   Research by Walker suggests that Customer Experience will overtake cost and product as the main differentiator for a brand by 2020. Thirty-four percent of companies,...

VPN Technology: A Guide

Work on the internet requires a high level of data security, and setting up a VPN connection to the server will effectively solve this problem and ensure absolute confidentiality on any network. Nowadays, this technology is actively used by both...

Making Data Work for Customers

The digital landscape is continuously evolving and with that the volume of data created and shared grows exponentially month on month. High profile data breaches and the implementation and enforcement of GDPR have really brought home to customers that their...

Clicktale Platform Purchased by Contentsquare

Digital Experience platform Contentsquare has acquired Israel-based experience analytics company Clicktale, creating a combined entity serving 600 enterprise clients globally. Contentsquare is used by UK retail brands including Dreams, Clarks, and Moss Bros, while Clicktale has clients such as Dell, RBS and...

As AR and VR Turn CX on its Head, Let’s not Forget Chatbots

The current conditions for UK high street retailers are far from favourable. Not only are they battling market pressure and challenges from ecommerce competitors, but also increasing rents and tough trading conditions. To ensure survival, retailers today must keep their finger on...