Big ticket retailers are always on the lookout for fresh marketing attractions to lure customers. Holograms have been a powerful focal point for decades, but have improved in quality and realism in recent years thanks to lighter, brighter technology.
Proto Hologram provides retailers and marketers with a powerful technology of choice. Their products beamed Jon Bon Jovi to Nashville recently, appear at sports and media events like the new Minecraft movie. And, in fashion, the booths are used by the likes of Burberry, Nike and other leading labels.
Matin Kim, a South Korean chain, and Simon malls across the U.S. are among the latest to have installed Proto hologram technology. The models in their hologram booths can move, talk and turn 360 degrees to show off the latest outfits, as if customers were at the side of a fashion-show catwalk.
From holograms to holodeck and beyond
The Proto Hologram units feature built-in cameras, microphones, speakers and touch screens for an immersive experience. AI is also a capability, creating virtual avatars that can change and interact with shoppers. As a customer experience, the Proto units could provide an impressive and interactive way to promote products and brands.
For future projects, celebrity guests, catwalk models and sports stars can beam into the stores. Shoppers can see and hear and interact with them in real-time. Making use of using Proto’s AI Persona tools, virtual avatars can also answer questions for shoppers about products, acting as a virtual assistant.
As retail looks for new ideas and to attract people to malls and high street stores, holograms are now within the price range of mid- to large-sized chains, and it won’t be too long before greater levels of interaction can create awesome mixed-reality experiences for consumers.