July 30, 2025
Ipsos Brings Human-Centric CX Benchmarking to Qualtrics Marketplace
Ipsos has launched its Forces of CX solution on the Qualtrics XM Marketplace, offering businesses a ready-to-use, research-backed tool to measure and improve customer experience.
Developed in collaboration with Qualtrics, the self-guided solution allows organisations to benchmark performance, uncover emotional drivers of loyalty, and gain actionable insights, without the need for custom setup.
It includes a standardised questionnaire, tailored dashboards, and text analytics capabilities designed to reveal what truly matters to customers.
This marks the first co-innovation between Ipsos and Qualtrics, blending Ipsos’ human-centric CX methodology with Qualtrics’ data collection and analytics platform.
“This launch reflects our shared goal of helping businesses build stronger, more meaningful customer relationships,” said Ben Llewellyn, Global Service Line Leader for Customer Experience at Ipsos.
Sean Holcombe, Qualtrics’ Chief Partner Officer, added that the app fills a critical gap for companies seeking fast, scalable CX insights. “It gives users deep customer understanding without needing to start from scratch.”
The tool is now available via the XM Marketplace with a dedicated landing page outlining its key features.