Cosmetics brand KIKO Milano is stepping up its e-commerce game in the UK by opening a new London-based warehouse designed exclusively to fulfil online orders, as part of a fast-track logistics upgrade powered by tech firm Logistics Reply.
Instead of a traditional store where customers can browse and buy in person, this facility, also known as a dark store, operates behind closed doors, staffed only by KIKO’s team to pack and ship products directly to shoppers. With more UK customers turning to online shopping for beauty products, the brand needed a faster and more scalable way to meet growing demand.
The new setup went live just four months after kick-off, with Logistics Reply’s LEA Reply Warehouse Management System (WMS) at its core. The tech’s modular architecture means KIKO can add or remove features as needed, giving the company flexibility to scale operations without overhauling systems.
Early results are already showing faster delivery times and better product availability across the UK, both key to keeping up with customer expectations in a highly competitive cosmetics market.
Paul Devin, managing director UK at KIKO, said: “Our mission is to delight customers with innovative, high-quality products delivered with speed and reliability. This solution has allowed us to cut our e-commerce delivery times in half. Logistics Reply has been a trusted partner throughout the project, their responsiveness, attention to our business needs, and ongoing support have been outstanding.”
The move is part of KIKO’s broader push to modernise its supply chain and deliver a smoother, faster online shopping experience.