November 13, 2025
Meet the Winners of International Customer Experience Awards 2025
The International Customer Experience Awards 2025 delivered one of the most dynamic ceremonies in the programme’s history. Hundreds of CX leaders gathered to recognise work that didn’t just improve customer interactions, but completely transformed the way organisations think, operate and compete.
Hosted by Awards International, the evening brought together finalists from around the world, each representing months (and in some cases, years) of commitment to smarter journeys, more responsive service design and stronger customer-centric cultures. This year’s competition was particularly intense, with entries highlighting major advances in AI-assisted service, real-time insight, omnichannel orchestration and experience-led transformation.
Accenture in partnership with Vodafone was recognised as the Overall Winner of the awards, after the partnership secured gold in the Best Use of Technology (Over 5,000 Employees) category.
The winners were revealed live during the ceremony and will be published on the official website shortly. Below is the full list of 2025 categories with gold winners:
Customers at the Heart of Everything™ – Octopus Energy
Customers at the Heart of Everything™ – Strategic Approach – Madinah Health Cluster
Customers at the Heart of Everything™ – Over 5,000 Employees – Ministry of Interior – Kingdom of Saudi Arabia
Best B2B CX – Prologis
Best B2B CX – Over 5,000 Employees – Saudi Electricity Company
Best Business Change or Transformation – Prologis
Best Business Change or Transformation – Strategic Approach – King Fahd Causeway Authority
Best Business Change or Transformation – Over 5,000 Employees – Optimum
Best CX for Vulnerable Customers – Discovery Health
Best Complaint Handling – Qiwa – Takamol
Best Complaint Handling – Over 5,000 Employees – Lenovo
Best CX Strategy – Eneco
Best CX Strategy – Innovation – Etihad Water and Electricity
Best CX in Financial Services – Itaú Unibanco
Best CX in Telecommunications, Transport and Logistics – Prologis
Best Citizen Experience – NHC Innovation
Best Citizen Experience – Over 5,000 Employees – Madinah Health Cluster
Best Contact Centre – Talkmobile
Best Contact Centre – Strategic Approach – Musaned
Best Customer Service – AAS BALTA
Best Customer Service – Over 1,000 Employees – Vodafone Türkiye
Best Customer Service – Over 5,000 Employees – King Faisal Specialist Hospital and Research Center
Best Customer-Centric Culture – Telesure Investment Holdings (TIH)
Best Customer-Centric Culture – Strategic Approach – Library Commission – Ministry of Culture, Saudi Arabia
Best Customer-Centric Culture – Over 5,000 Employees – Saudi Aramco
Best Digital CX – BC MAIB SA
Best Digital CX – Strategic Approach – Schneider Electric
Best Digital Transformation – Sharjah Electricity and Water Authority
Best Digital Transformation – Strategic Approach – Board of Grievances
Best Digital Transformation – Over 5,000 Employees – Radisson Hotel Group
Best Employee-Driven CX – Talkmobile
Best Employee Engagement / Best Place to Work – Yettel Bank
Best Employee Engagement / Best Place to Work – Over 1,000 Employees – Tawuniya Insurance Company
Best Innovation in CX – Sharjah Electricity and Water Authority
Best Innovation in CX – Over 5,000 Employees – E.ON Energie Deutschland GmbH
Best Learning and Development – Felicia Healthcare Group
Best Learning and Development – Over 5,000 Employees – PT Bank Negara Indonesia (BNI) Persero Tbk
Best Measurement in CX – Telesure Investment Holdings (TIH)
Best Measurement in CX – Strategic Approach – Riyad Bank
Best Measurement in CX – Over 5,000 Employees – Specsavers Northern Europe
Best Use of AI – Cyara
Best Use of AI – Over 5,000 Employees – TUI
Best Use of AI – Companies Over 50 Years in Business – Itaú Unibanco
Best Use of Customer Insight and Feedback – Prologis
Best Use of Customer Insight and Feedback – Telco and Utility – National Water Company
Best Use of Customer Insight and Feedback – Strategic Approach – King Faisal Specialist Hospital and Research Center
Best Use of Customer Insight and Feedback – Over 5,000 Employees – Ministry of Human Resources and Social Development
Best Use of Customer Insight and Feedback – Financial Services – MEXC
Best Use of Technology – Zakat, Tax and Customs Authority
Best Use of Technology – Over 5,000 Employees – Accenture in partnership with Vodafone
Best User Experience – Qiwa – Takamol
CX Team of the Year – Eneco
CX Team of the Year – Strategic Approach – Telesure Investment Holdings (TIH)
CX Team of the Year – Over 5,000 Employees – Lenovo
CX Leader of the Year – Claire Bristowe – Aegon
CX Leader of the Year – Strategic Approach – Irene Van Hoorn – Eneco
