September 30, 2025
Sprinklr’s New AI Agents and Copilot Aim to End Clunky Customer Service
Sprinklr has launched AI Agents, Copilot, and enhanced Customer Feedback Management (CFM) capabilities designed to streamline customer service and improve efficiency across the customer journey.
The new Sprinklr Copilot acts as a real-time assistant for support teams. Instead of wading through dashboards and reports, agents can ask plain-language questions — like “what caused the spike in complaints last week?” — and get immediate, explainable answers. The Copilot also monitors workflows proactively, sending alerts when issues arise and offering contextual guidance to improve first-contact resolution and customer satisfaction.
Rory Read, President and CEO at Sprinklr, said: “We believe extraordinary experiences are built on a foundation that unifies, elevates, and transforms. By unifying data, teams, and tools, elevating human potential through intelligent AI collaboration, and transforming every interaction into a moment of impact, we’re helping organisations unlock new levels of agility, accelerate growth, and deliver outcomes that matter — for customers, employees, and the business.”
No More Customers Repeating Themselves
Sprinklr AI Agents go a step further by automating repetitive tasks and handling interactions autonomously. Because they’re native to Sprinklr’s platform, they understand customer data, journeys, and workflows without the gaps that come with third-party bots. These agents can retain context as conversations move across chat, email, voice, or social, cutting down on the frustration of customers repeating themselves. They escalate to human agents when needed and learn from every interaction, making them smarter over time.
On the feedback front, Sprinklr enhanced its CFM suite with adaptive AI surveys that ask fewer but smarter questions, AI analytics that cross-check insights with social data, and closed-loop feedback that doesn’t just flag problems but prescribes solutions. The aim is a unified, AI-native feedback system that helps brands act on customer input faster and with more precision.
