Affordable luxury brand Longchamp has quietly redefined a long-overlooked part of the in-store experience. By replacing traditional paper and PDF receipts with dynamic, personalised digital alternatives from Yocuda, the brand has turned a functional necessity into a high-performing engagement tool.
In 2024 alone, Longchamp issued 590,000 digital receipts across 135 stores in 23 countries, achieving a 73% open rate and generating a 5.5% click-through rate. This shift not only reduced paper waste but also delivered a measurable environmental benefit, saving the equivalent of 1.4 tonnes of carbon emissions.
More than digital copies, the receipts also function as personalised brand touchpoints, tailored to customer preferences, language, and purchase history. By integrating product recommendations and editorial content, the receipts support a consistent omnichannel journey while strengthening post-purchase relationships.
The rollout required minimal operational disruption. Integrated with Longchamp’s existing Cegid Y2 point-of-sale system, the Yocuda solution was deployed within weeks. Since its implementation, the system has processed over 2.3 million transactions and issued more than 1.2 million digital receipts globally.
The initiative also reinforces Longchamp’s ongoing commitment to sustainability and innovation in customer experience. It reflects a broader industry trend in which forward-looking retailers are beginning to recognise digital receipts as a strategic channel, one capable of combining data capture, brand storytelling, and environmental responsibility.
Yocuda, part of Global Blue, provides digital receipt technology to major retailers including M&S, Sephora, and Decathlon. With an average open rate of 75% and the ability to identify 50% to 80% of in-store customers, the platform is increasingly seen as a valuable asset for brands seeking to bridge the physical and digital retail environments.