Gulf Customer Experience Awards 2025: Key trends from this year’s nominations

Now in its 10th year, the Gulf Customer Experience Awards spotlight how the UAE, Saudi Arabia, and the wider region are turning CX into a strategic priority—driven by government ambition, tech-first innovation, and rising customer expectations. From AI-powered retail and banking to sentiment-tracking happiness meters, the report offers a front-row seat to the region’s digital transformation and bold vision for happier, smarter customer journeys.

But while technology leads the charge, the human touch is catching up. The report also explores how employee experience is evolving, how feedback is being measured beyond NPS, and how both public and private players are aligning customer happiness with long-term growth.

📥 Download the full report to explore the insights and standout stories shaping CX in the Gulf.