July 23, 2025
Cimulate’s New Platform Trains AI Agents to Understand Shopper Intent
CommerceGPT, a new AI-native platform from Cimulate, is powering a new era of product discovery.
Built from the ground up, the platform is designed for what Cimulate calls ‘agentic commerce’, a model driven by AI agents rather than human decision-making alone.
The company claims CommerceGPT represents an entirely new infrastructure layer, designed to meet the needs of consumers and AI agents alike as they navigate beyond traditional search and rigid personalisation.
Instead of relying on historical data and brittle rules, the platform learns through simulation. Thousands of hypothetical shopping journeys are run using frontier AI models, generating synthetic transactional data to help retailers finally tap into AI without the usual data limitations.
AI Agents Are Taking Over
Cimulate’s new platform comes as expectations around digital commerce rapidly evolve. Gartner predicts that by 2026, 80% of digital commerce apps will include GenAI features, up from less than 5% in 2024. And by 2028, AI agents could be handling 20% of interactions in the buying journey.
CommerceGPT aims to ride that wave. Its core component, the MCP Server, enables retailers to create their own AI agents that can interact directly with answer engines like ChatGPT, Perplexity, or Claude. That means a product could be surfaced in response to a natural language prompt, and not only a search keyword, within those platforms.
Beyond exposure, MCP Server delivers hyper-contextual responses by constantly reading real-time behavioural signals. This dynamic layer orchestrates results, ranking and recommending products with the nuance of a seasoned in-store assistant.
By simulating complex buying behaviours across different categories, CommerceGPT helps brands adapt to customers’ intent, even when that intent is expressed through another AI agent. The idea is to keep brands competitive in what Cimulate sees as a new commerce battleground: answer engine optimisation. Retailers like PACSUN, Tillys, and West Marine are already using Cimulate’s technology to power smarter discovery.