Funnel Stage: Awareness

Mercedes-Benz Trucks Opens an Epic Customer Experience Centre

The personal touch remains key for large-scale purchases, and even all-digital businesses with huge numbers of customers can take a hint from the likes of Mercedes Benz’s new German CX centre down the autobahn from Stuttgart. The revamped Customer Experience...

RingCentral Announces AVA the Virtual Assistant and RingWEM

RingCentral’s suite of AI-powered business communications got a boost today with the announcement of RingWEM (workforce engagement management) and virtual assistant AVA. They come hot on the heels of a strong earnings report showing subscriptions revenue increased 6% year-over-year to...

CXM’s October Catch-Up and November CX Events Roundup

After the summer lull, October roared back into life for the CX industry, with trade shows, industry get togethers and awards season kicking off. November looks to be even busier as we get up to speed with what the collective...

How EXP KSA is Redefining the Experience Movement in the Middle East

Featuring insights from Mohamed Debouk, CEO of New Metrics Saudi Arabia has entered a defining phase in its transformation journey. One where experience has become central to how organizations deliver value, earn trust, and drive growth. That transformation took center stage at EXP KSA,...

Gartner’s Magic Quadrant for CRM Customer Engagement Center Boosts Zendesk from Visionary to Leader

Gartner’s latest Magic Quadrant has escaped into the wild. With Zendesk elevated to the Leaders quadrant in the research firm’s 2025 Magic Quadrant for CRM Customer Engagement Center. Gartner notes that today’s CRM customer engagement centres are unified AI-augmented customer service...

SALESmanago Tackles Fragmented Customer Journeys With New AI Lifecycle Engagement Platform

The AI charge continues among CX firms with Europe’s SALESmanago the latest to go all-in on artificial intelligencers for ecommerce and marketing. The Poland-based company, on the back of this summer’s Thulium and 2024’s Leadoo acquisitions, is launching a new unified,...

Designit Research Reveals Customers Find AI’s Lack of Loyalty and Empathy Disturbing

While consumers talk to their smart speakers, swear at their GPS and grumble about any shortcoming in an online customer experience, perhaps the lack of feedback is technology’s greatest issue. Designit’s latest research notes that AI’s lack of empathy has...

Talkdesk Expands Databricks Partnership for AI-Driven Customer Experience Automation

Talkdesk, after a year of bagging customer experience deals, is expanding internally with a stronger Databricks partnership. One that aims to power the foundation for its customer experience automation platform. The result will accelerate the company’s and client’s future of...

Qualtrics’ CEO Steps Down After Mega-Merger, Big Questions Ahead

After nine years at the helm, Qualtrics’ CEO Zig Serafin is taking a step back from the role, shuffling over to a vice chairman and advisory capacity. Announcing the move to staff and then on LinkedIn, he notes “The hardest part...

Monday.com’s London Elevate 2025: Campaigns, Llamas and Talking to CMO Harris Beber

For a $15 billion company, monday.com’s Elevate at Excel London was a surprisingly homely affair. (Aside from the missed opportunity to change an arena named after a spreadsheet. Surely a guerrilla marketing rebrand was in order?) Beyond the big stage, there...