Funnel Stage: Awareness

Cisco’s Webex Meeting Platform Delivers Human-AI Collaboration

Hotdesks, meeting rooms and remote calls are all ripe for an in-meeting or session AI makeover. Cisco’s new agents address that gap, making human-AI collaboration a powerful feature, with AI teammates now capable of working as a part of any...

Opticon25 Highlights Marketing Experimentation and Bandits

London’s Barbican Hall played host to Optimizely’s Opticon25 gathering this week, celebrating two years of Opal AI momentum and growing adoption of the company’s content marketing platform. The event saw partners, customers and prospects checking out the latest ecosystem updates,...

Gartner’s Magic Quadrant for Unified Communications as a Service Highlights AI and Collaboration

Hot on the heels of Gartner’s CCaaS Magic Quadrant, the unified communications edition is out for businesses considering revamping or building out their contact centre strategy. Unsurprisingly, leading the report’s insights are the twin boosters of collaboration and AI. Nestling...

Super Apps as a Pathway to Global Growth

Super Apps are quickly gaining traction globally. Combining shopping, banking, messaging, and more into seamless mobile experiences, they are reshaping how consumers live, engage, and transact. Particularly in mobile-first environments. At the same time, global economic shifts, including rising tariffs, geopolitical...

Anticipate, Adapt, Deliver: The New Rules of AI in Customer Experience

Picture this: you reach out to customer service, only to be greeted with, “We’ve already sorted that for you.” It’s an effortless experience that feels almost too good to be true—but it’s exactly where customer service is heading, thanks to...

Liferay Talks IT and Ops Partnerships at Gartner’s Innovation Summit

Gartner events are coming along like buses at the moment, with the recent London apps and innovation summit packed with partners and showing where digital businesses are headed. At the event, Liferay’s Bernard McCloskey, Director of Technology Partnerships took to...

Endless Cookie Alerts May Vanish as The EU Sees A Crumb of CX Sense

A blight on every browser, a pain for all businesses keeping up with the latest diktats, and annoying for the entire online universe. Confirming our cookie settings (again, and again, and again) has been a royal pain since the EU...

Digital Optimism is High, But Infrastructures Aren’t Keeping Pace

In a time of near-constant digital evolution, the mood among IT and marketing decision-makers in the UK is surprisingly upbeat. New research from Forrit shows that almost two-thirds feel either inspired or excited about changes in the technology landscape; with...

Dishoom Spices up the EXA25 Awards, Wins Best Employee Experience Journey

The UK Employee Experience Awards (#UKEXA25) might be heavy on big business and digital companies, with weighty expectations. But there were plenty of nominees at the Hilton Hotel event to add some delight and surprise to proceedings. One such winner was...

Cracker Barrel Results Highlight the Cost of Rebranding Gone Wrong

The pressure from marketing teams or agencies, year after year, for a rebrand, refresh or restyle is a constant in most larger companies. The chance to evolve, widen the audience, or reach out to Gen-Z can sound like a compelling...