Tag: Acxiom

AI is transforming predictive marketing: How can businesses tap in?

It’s no secret that AI is revolutionising the marketing landscape, from automating content creation to enhancing personalisation. With nearly half (48%) of businesses looking to review their tech stack in light of AI, it’s clear that emerging technologies are influencing...

Is Acxiom’s Compliance Accelerator cutting through red tape or just more red tape?

Marketers in regulated industries have a new tool in their arsenal—Acxiom’s Compliance Accelerator—a solution promising to speed up content approval processes without sacrificing compliance. But will it truly revolutionise content production, or just add another layer of bureaucracy?For marketing teams...