Tag: ai

IBM data shows CEOs rushing to AI despite a 25% success rate

Success is a peculiar word in business, with a million ways to measure it and a thousand buzzwords to skew it. So, when IBM’s new survey showed only 25% of recent AI initiatives delivering the expected ROI, the enthusiasm for...

When AI is the consumer interface, is your brand still in the conversation?

Brands rely heavily on visual packaging, shelf presence and advertising to stand out. In an AI-driven world, that won’t be enough. The reality is that your next customer might not choose your brand — artificial intelligence (AI) might choose it...

Why beating the life admin drag starts with a fine balancing act

Life admin costs the UK billions. ArvatoConnect CEO, Debra Maxwell, says tech is part of the solution, but the real skill is striking the right balance between human and digital resources which are essential for better outcomes. According to think tank...

Kore.ai and Microsoft plot AI domination with a new partnership

Kore.ai has signed a strategic partnership with Microsoft, strengthening its integration across Microsoft’s cloud and AI platforms to accelerate enterprise adoption of conversational and generative AI. The collaboration will enable Kore.ai to offer deeper, more seamless deployment of AI agents...

Research shows emotive human experiences are worth far more than AI

The debate between AI and human in customer service roles will rage for years, even as AI takes over more of the workload. New research from Ventrica shows that UK companies can’t afford to replace humans with AI in customer...

Microsoft report highlights frontier firms of AI

Microsoft’s Work Trend annual index report highlights 2025 as the year of the frontier firm. As if company life wasn’t complex enough. Imagine firms that work in a totally on-demand manner, using AI, employees and services as and when it...

UK CIOs warn of unrealistic expectations on big AI bets

AI might be the latest dream ticket for leaders, but technology leaders are best placed to highlight the issues with it, as found in any new technology. A new survey exposes those roadblocks to UK company plans, with a mix...

Ecommerce AI spending rockets, results mostly minor

With all the puff pieces and hype around AI, it is always good to see some actual Ai spending numbers. Enter StoryBlok with research from UK ecommerce firms on their use of AI. The research reveals that UK businesses have...

Why data quality must keep pace with accelerating AI adoption

I adoption is advancing at breakneck speed, with recent Semarchy research showing that 75% of organisations intend to invest in AI technologies this year. However, the rapid uptake brings various challenges, threatening to derail ambitious AI goals. Chief among these...

AI is transforming predictive marketing: How can businesses tap in?

It’s no secret that AI is revolutionising the marketing landscape, from automating content creation to enhancing personalisation. With nearly half (48%) of businesses looking to review their tech stack in light of AI, it’s clear that emerging technologies are influencing...