Tag: ai

Survey: A customer-first approach and AI adoption drive CX improvements

A 2025 survey of CX Leaders, Trends & Insights: Corporate Edition, highlights the benefits of investing in focused customer experience efforts. It shows off the current state of CX and the road ahead based on CX leaders’ efforts and ambitions....

Top 5 niche skill requirements in a CX or support role

In the world of creative or knowledge-based job descriptions, there can be the odd demand that stands out or seems overly niche. But when it comes to customer experience or support, things can take a turn for the unusual and...

Conversational marketing in 2025: the rise of RCS, AI, and WhatsApp

The way businesses communicate with customers is evolving at an unprecedented pace. A new Messaging Trends Report from Infobip highlights a significant shift in messaging strategies, driven by the rapid adoption of Rich Communication Services (RCS) and AI-powered automation.After analysing...

Simplify Meetings with User-Friendly AV Control Systems

Managing meetings can be challenging without the right technology in place. A user-friendly AV control system makes meetings seamless and efficient. It integrates multiple devices and enables smooth operation and improved collaboration.The right AV system helps you adjust lighting, manage...

Alexa+ boosts Amazon’s customer experience with all-new AI

Amazon has unveiled a successor to the AI service that runs on the company’s long running range of Echo gadgets, Fire TVs and Ring doorbells. Powered by generative AI, the new Alexa is smart, faster and more aware. Alexa+...

UK’s Gen Z embrace AI in the workplace

With AI tools rolling out rapidly across business applications, adoption is moving at warp speed from exploratory to essential. Gen Z workers already rely on AI to keep up with their roles. That’s both exciting and concerning for leaders who...

Three artificial intelligence in customer experience trends for 2025

As 2025 kicks into gear, it’s clear that last year was pivotal for customer experience (CX). Generative artificial intelligence (GAI) continued to monopolise attention, making bold promises for the way businesses interact with customers. While some AI early adopters saw gains, others struggled...

UK government introduces AI masterplan for business growth

Attempting to generate business momentum amid sluggish economic growth, UK political and business leaders have aligned, in a rare move, with technology experts to promote AI as a financial accelerator. The AI Opportunities Action Plan comes backed by extra electrical power...

Caroline King Ageas UK’s chief customer officer, on AI, employees and giving customers a voice in the boardroom

Ageas UK has made understanding insurance and simplifying insurance its mission. The clarity of purpose has helped focus on customer experience and driving business results. CXM caught up with Caroline King, chief customer officer, to find out what is next...

AI takes centre stage in UK Christmas marketing strategies

Over half of UK marketers (55%) utilise artificial intelligence (AI) to strategically plan and enhance their seasonal marketing campaigns, according to new research by Optimizely. The study, which surveyed 100 marketers across the UK, shows the increasing reliance on AI...