Tag: Digital transformation

Smobi taps Vonage to transform e-commerce messaging with RCS

Smobi has partnered with Vonage to bring Rich Communication Services (RCS) to its clients via the Vonage Messages API. This collaboration allows e-commerce businesses using Smobi to offer verified, branded, and interactive messaging experiences that improve customer trust, boost engagement,...

From telecom churn to test reform: personalisation, policy shifts, and precision in modern business 

Personalisation powers Verizon’s growth despite churnVerizon is leveraging personalisation and loyalty to fuel its growth, even as it faces short-term customer churn. CEO Hans Vestberg credits AI-driven tools like MyPlan and the Verizon Access loyalty program with creating more seamless...

Ecommerce AI spending rockets, results mostly minor

With all the puff pieces and hype around AI, it is always good to see some actual Ai spending numbers. Enter StoryBlok with research from UK ecommerce firms on their use of AI. The research reveals that UK businesses have...

Grasshopper levels up: smarter tools for faster responses and better organisation

GoTo has just rolled out updates for its virtual phone system, Grasshopper, designed specifically for small business owners. These new features aim to streamline how businesses communicate, boost efficiency, and improve the overall customer experience, all while helping teams stay...

Sitecore launches AI innovation lab to accelerate marketers’ AI adoption journey

Sitecore has announced the launch of the Sitecore AI Innovation Lab, a new program designed in partnership with Microsoft. This move provides a collaborative and guided environment for marketers to experiment with artificial intelligence (AI) solutions tailored to their unique...

Tourism declines, spending slows, and drivers push back: the economic impact of UK policy and tech

UK tourism hit by policy changes, says WTTThe UK tourism industry is under fire as international visitor spending fell by over £2bn in 2024 compared to pre-pandemic levels. The World Travel and Tourism Council (WTTC) blames government policies, including scrapping...

Gong redefines revenue AI with purpose-built AI agents

Many are turning to AI for support as revenue teams face increasing pressure to move faster, personalise experiences, and make smarter decisions.Gong has launched over a dozen specialised AI agents for revenue teams. Built on over a decade of customer...

LearnUpon launches Learning Journeys to power personalised learning at scale

LearnUpon has announced the launch of its newest feature, Learning Journeys, which aims to transform how organisations deliver training. This addition is designed to help businesses offer personalised, timely, targeted learning experiences while minimising administrative burden.As personalisation becomes increasingly critical...

PolyAI redefines voice automation with transparent, scalable Agent Studio launch

PolyAI has rolled out the latest evolution of its flagship platform—Agent Studio. Built from the ground up to be voice-first and omnichannel, this release gives enterprises unparalleled command over how their AI agents behave, learn, and serve.“It’s exciting to introduce...

Sprout Social’s new AI tools help brands find the perfect influencer match

Sprout Social has launched a revamped version of its influencer marketing platform to redefine how brands discover, evaluate, and collaborate with influencers in a digital age driven by relevance, personalisation, and trust.“Influencer marketing is no longer optional—it’s essential for brands...