Tag: gartner

Consumer confidence shifts as demand for American-made and second-hand goods rises

According to a new Gartner survey, nearly half of U.S. consumers (47%) plan to increase their purchases of American-made products this year, highlighting a trend toward local sourcing and domestic support. The findings suggest a shift in consumer values, driven...

CX fundamentals all CMOs must know

Customer experience is a key priority for many organizations: according to Gartner research, 57% of CEOs and CFOs view enhancing CX as a leading strategy to fuel growth in the next three to five years. CX needs an outside-in approach....

Cost of living fuels theft, Google pays for privacy breaches, and B2B deals falter 

Rising shoplifting among pensioners amid the cost-of-living crisisRetailers report a sharp rise in shoplifting by pensioners, driven by soaring living costs. Kingdom Services Group, monitoring hundreds of UK stores, notes a shift from organised gangs to desperate individuals, including elderly...

Medallia a leader in Gartner’s Magic Quadrant voice of the customer platforms report

Gartner’s latest batch of vendor research is rolling out. Providing much back-slapping for those appearing in the right places in the fresh round of Magic Quadrants. Medallia is one such beknighted brand. The customer and employee experience company is named...

From telecom churn to test reform: personalisation, policy shifts, and precision in modern business 

Personalisation powers Verizon’s growth despite churnVerizon is leveraging personalisation and loyalty to fuel its growth, even as it faces short-term customer churn. CEO Hans Vestberg credits AI-driven tools like MyPlan and the Verizon Access loyalty program with creating more seamless...

Gartner says agentic AI will autonomously resolve 80% of routine customer service by 2029

Agentic AI will autonomously resolve 80% of routine customer service issues without human intervention, according to Gartner. The research and consulting firm also predicts this will slash operational costs by 30% and force companies to rethink their entire approach to...

AI agents are ready to do business on your behalf

First we had chatbots, then AI helping overworked support agents to improve customer experience. Now agentic AI (aka AI agents) is the CX hot topic, promising a focused and smart approach to addressing customer needs. But for non-tech types, what...

GenAI in marketing: who’s winning and who’s falling behind?

Despite the growing adoption of GenAI in marketing, 27% of CMOs report that their organisations have limited or no technology integration into their campaigns. While some companies are leveraging AI at an accelerated pace, others remain hesitant, according to a...

One in ten sales pros will secretly juggle multiple jobs by 2028

According to Gartner, by 2028, one in ten sales professionals will leverage AI-driven efficiency to work multiple jobs secretly. As artificial intelligence continues to automate routine tasks, sellers will find themselves with surplus time—some of which may lead to “overemployment,”...

Australian workplace culture faces crisis as employee engagement plummets

According to a recent Gartner survey, Australian employees’ perceptions of their organisation’s workplace culture have dropped to their lowest point in three years. In the fourth quarter of 2024, only 26.2% of employees viewed their workplace culture positively. Moreover, confidence...