Tag: Omnichannel

Intermedia Adds Microsoft 365 Email to Intelligent Archiving

Intermedia Cloud Communications has unveiled an upgrade to its Intelligent Archiving platform, the addition of Microsoft 365 (M365) email. This move allows businesses to store and manage their emails right alongside voice calls, chat, SMS, and video communications, including data...

Sprout Social Integrates Instagram and WhatsApp into Salesforce for Smarter CX

Sprout Social has expanded its partnership with Salesforce, introducing a new integration that brings Instagram, LinkedIn, X (formerly Twitter), Facebook Messenger, and WhatsApp into Salesforce’s Digital Engagement platform. The move makes Sprout the first social media management provider to connect...

Digital Ad Overload? Southeast Asia Wants Smarter, More Relevant Campaigns

A new regional study from The Trade Desk reveals that 66% of Southeast Asian consumers are ignoring repetitive ads shown on the same channel, signalling a major problem with how brands are managing media strategies. The report argues that siloed,...

Cresta Elevates Customer Engagement with New Omnichannel AI Agent Features

Cresta has unveiled the latest enhancements to its AI Agent platform, allowing enterprises to automate even the most complex customer interactions while maintaining a natural, human-like experience. With these upgrades, Cresta delivers a unified omnichannel solution that bridges voice and...

What 50 omnichannel campaigns reveal about the future of CX

What do Klarna, Duolingo, and Sephora have in common? No, this isn’t the start of a joke. It’s a serious question that exposes a significant shift in how brands approach customer experience (CX). While most companies struggle to unify online...

Forethought debuts first omnichannel agentic AI for CX, raises $25M

Forethought has launched the first-ever multi-agent, omnichannel AI system designed to revolutionise how enterprises engage with customers. This next-generation solution enables businesses to deploy AI agents seamlessly across all communication channels—including chat, email, voice, and SMS—and extend their use beyond...

Chatty customers? Oracle and Infobip now made it easier to keep up

To keep up with the rising demand for instant, seamless communication, Infobip has deepened its ties with Oracle, promising businesses a faster route to global conversations via channels like WhatsApp, RCS, and SMS. The move centres on a new Omnichannel Messaging...

CleverTap and Infobip partner to supercharge customer chats with RCS

CleverTap has teamed up with Infobip to bring Rich Communication Services (RCS) messaging to its omnichannel platform, marking a bold step into more immersive, interactive customer conversations. The move gives brands the power to ditch boring SMS in favour of eye-catching,...

8×8 introduces RCS support to elevate customer engagement and omnichannel messaging

8×8 has announced the integration of Rich Communication Services (RCS) into its 8×8 Contact Center. This addition allows businesses to engage customers through highly interactive, two-way messaging, enhancing personalisation and trust in digital communication. 8×8 is also launching RCS Business Messaging...

The changing scene for brick-and-mortar stores: Why modernisation is key for brands

The role of brick-and-mortar stores has rapidly evolved over the past few years. Despite the speed and convenience of online retail, people still crave the in-store experience. Visiting physical stores allows customers to ask questions, seek support and browse products. However,...